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Marketing Manager I/II, Rheumatology- Lake County, IL

Employer
AbbVie
Location
Mettawa, IL
Salary
$117,500 - $223,500
Start date
Feb 21, 2025
View more categoriesView less categories
Discipline
Marketing, Strategic Marketing
Required Education
Bachelors Degree
Position Type
Full time
Hotbed
BioMidwest, Best Places to Work

Job Details


Company Description

AbbVie's mission is to discover and deliver innovative medicines and solutions that solve serious health issues today and address the medical challenges of tomorrow. We strive to have a remarkable impact on people's lives across several key therapeutic areas immunology, oncology, neuroscience, and eye care and products and services in our Allergan Aesthetics portfolio. For more information about AbbVie, please visit us atwww.abbvie.com. Follow @abbvie onX,Facebook,Instagram,YouTube,LinkedInandTik Tok.


Job Description

The Strategic Marketing Team is responsible for leading execution of and maximizing effectiveness across all of U.S. Rheumatology as it relates to the following focus areas: Congresses, Sponsorships, Speaker Programs and External Consulting arrangements. This group works collaboratively with other U.S. Commercial Rheumatology teams to establish and manage strategies derived from brand plans, create annual plans related to the above focus areas, and work alongside AbbVie internal functions to support flawless execution.

The Marketing Manager I/II, Peer-To-Peer Lead (P2P) position will have responsibility for leading the development and execution of P2P promotional content across RINVOQ indications for Rheumatology. They will create content that is consistent with the Brand messaging, and on strategy to meet business objectives. They will manage existing content and make decisions to update and retire existing content to ensure the library of content is on strategy. They will optimize and innovate on the delivery of peer-to-peer promotion, including digital, to ensure the right customers attend peer to peer promotional programs to maximize ROI.

The successful candidate will closely collaborate with Brand Teams, Internal and External Agencies, Medical, Regulatory, Market Analytics and Business Intelligence (MABI), Legal, Office of Ethics and Compliance (OEC), in order to plan, execute, and create P2P materials.

MAJOR RESPONSIBILITIES:

  • Lead the development and execution of peer-to-peer promotional efforts across all Rheumatology indications.
  • Continually contribute to process and capability innovation through assessments and recommendations of Speaker Programs.
  • Manage and oversee agency execution and accountability of P2P content and logistics (including Speaker Training, National Webinars, etc.). Oversee approval of Statements of Work / Purchase Orders, including coordination with relevant vendors and other logistics, as required.
  • Be familiar with market research and customer insights that could improve or impact peer to peer promotion.
  • Partner closely with Brand team leaders to ensure peer to peer promotion is launched timely in conjunction with any changes in messaging, or strategy
  • Partner closely with the SMMs to ensure the speakers bureau is optimized and trained appropriately for content launches.
  • Strong collaboration and communication with the field sales leadership (SDs, and RSDs) to ensure alignment on goals, budgets, strategies and execution of peer to peer.
  • Stay current on all processes and procedures related to Speaker Programs.
  • Ensure adherence to relevant policies and procedures related to planning and executing Speaker Programs, in collaboration with OEC

ACCOUNTABILITY / SCOPE:

  • Reporting to the Marketing Director
  • Execution of Goal Plan, AbbVie Ways of Working with associated Leadership Attributes
  • Travel up to 20% of the time. Position based at Abbvie HQ/Mettawa, IL.

Qualifications

SKILLS/EXPERIENCE REQUIREMENTS:

  • 5+ years of sales, sales management, or marketing/agency experience with at least 2 years in pharmaceutical
  • Experience with HCP related activities required. Knowledge of marketing concepts within strategic planning process preferred.
  • Efficient project management and communication capabilities along with strong analytical and strategic thinking skills
  • Strong collaboration and team orientation, with experience accomplishing results through others and influencing others.

EDUCATION REQUIREMENTS:

  • Bachelors Degree. MBA preferred.
  • Previous Immunology Sales/Marketing experience preferred.

"Talent will be hired at a level commensurate with experience."


Additional Information

Applicable only to applicants applying to a position in any location with pay disclosure requirements under state orlocal law:

  • The compensation range described below is the range of possible base pay compensation that the Companybelieves ingood faith it will pay for this role at the timeof this posting based on the job grade for this position.Individualcompensation paid within this range will depend on many factors including geographic location, andwemay ultimatelypay more or less than the posted range. This range may be modified in thefuture.

  • We offer a comprehensive package of benefits including paid time off (vacation, holidays, sick),medical/dental/visioninsurance and 401(k) to eligibleemployees.

  • This job is eligible to participate in our short-term incentiveprograms.

  • This job is eligible to participate in our long-term incentiveprograms

Note: No amount of payis considered to bewages or compensation until such amount is earned, vested, anddeterminable.The amount and availability of any bonus,commission, incentive, benefits, or any other form ofcompensation and benefitsthat are allocable to a particular employee remains in the Company's sole andabsolutediscretion unless and until paid andmay be modified at the Companys sole and absolute discretion, consistent withapplicable law.

AbbVie is an equal opportunity employer and is committed to operating with integrity, driving innovation, transforming lives, serving our community and embracing diversity and inclusion. It is AbbVies policy to employ qualified persons of the greatest ability without discrimination against any employee or applicant for employment because of race, color, religion, national origin, age, sex (including pregnancy), physical or mental disability, medical condition, genetic information, gender identity or expression, sexual orientation, marital status, status as a protected veteran, or any other legally protected group status.

US & Puerto Rico only - to learn more, visithttps://www.abbvie.com/join-us/equal-employment-opportunity-employer.html

US & Puerto Rico applicants seeking a reasonable accommodation, click here to learn more:

https://www.abbvie.com/join-us/reasonable-accommodations.html

Company

AbbVie’s mission is to discover and deliver innovative medicines that solve serious health issues today and address the medical challenges of tomorrow. We strive to have a remarkable impact on people’s lives across several key therapeutic areas: immunology, oncology, neuroscience, eye care, virology, women’s health and gastroenterology, in addition to products and services across its Allergan Aesthetics portfolio. For more information about AbbVie, please visit us at www.abbvie.com. Follow @abbvie on Twitter, Facebook, Instagram, and YouTube.

Stock Symbol: ABBV

Stock Exchange: NYSE

Company info
Website
Phone
1-800-255-5162
Location
1 North Waukegan Road
North Chicago
Illinois
60064
United States

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