Associate Director, Omnichannel Marketing- Arthritis- Lake County, IL
- Employer
- AbbVie
- Location
- Mettawa, IL
- Salary
- $133,500 - $253,500
- Start date
- Feb 19, 2025
View more categoriesView less categories
- Discipline
- Marketing, Product Development/Management, Strategic Marketing, Brand Management
- Required Education
- Bachelors Degree
- Position Type
- Full time
- Hotbed
- BioMidwest, Best Places to Work
Job Details
Company Description
AbbVie's mission is to discover and deliver innovative medicines and solutions that solve serious health issues today and address the medical challenges of tomorrow. We strive to have a remarkable impact on people's lives across several key therapeutic areas immunology, oncology, neuroscience, and eye care and products and services in our Allergan Aesthetics portfolio. For more information about AbbVie, please visit us atwww.abbvie.com. Follow @abbvie onX,Facebook,Instagram,YouTube,LinkedInandTik Tok.
Job Description
The Associate Director (AD) for RINVOQ will be responsible for omnichannel promotional initiatives to ensure the successful planning and execution of RINVOQ in the Rheumatoid Arthritis indication. The AD will coordinate across both internal and external stakeholders to enable an integrated and successful approach. Strategic elements of the role will include everything from deep understanding of customer insights through engagement strategies to closed-loop marketing tactics. This person will be responsible for leading a team to develop the strategic plan and professional tactics to drive brand performance through the omnichannel including: CRM, web, in-office and other print and digital communications. In addition, partnering across functional teams and Immunology franchise, both US and International, will be critical to ensure successful implementation of tactics for RINVOQ.
This individual will report to the Director of Marketing, RA.
The responsibilities of this role are listed below but may shift based on business needs.
- Talent development this individual will be leading omnichannel promotional team and responsible for talent management and support the culture and the development of the team
- Brand plan/tactical plan development This individual will support the development of the brand and tactical planning for RINVOQ, including the synthesis of market research insights and complex clinical data that informs innovative tactical execution.
- Execution of Professional Tactics This person will execute, in partnership with the agency and MRL partners, key NPP tactics to support RINVOQ business focusing on non-rep channel
- Sales Force Engagement This individual will partner closely with the sales force and sales training to develop effective tools that will allow for a comprehensive approach.
- Strategic Communication This individual will plan and execute an internal and external communication plan in partnership with Medical, Public Affairs, and other cross-functional partners to maximize share-of-voice of RINVOQ
- Finance This individual will ensure Omnichannel strategies stays within budget and partners with finance and other brand partners to maintain oversight throughout the year.
Qualifications
Basic:
- Bachelors degree in marketing or related field
- Digital Marketing experience either inside or outside of the pharmaceutical industry
- Proven ability to complete work product on-time with excellence
- Proven ability to work cross-functionally
- Pharmaceutical marketing experience
- Someone who can create digital vision including how fragmented ideas come together into a bigger picture strategy
- Proven ability to lead a cross functional team and execute vision
- Proven to be influential across a matrix environment
- Deals well with ambiguity and uncertainty
- Proven success in working with and partnering with external partners
- Excellent communication (oral, written, and presentation) and interpersonal skills
- Strong planning and organization skills, attention to detail, execution, and follow-through
- Budget management experience
Preferred:
- 6+ years of relevant brand marketing experience
- Prior experience in pharmaceutical marketing
- Pharmaceutical launch experience
- Strategic and tactical planning experience
- MBA or other advanced degree
- Someone who has people management experience a plus
Additional Information
Applicable only to applicants applying to a position in any location with pay disclosure requirements under state orlocal law:
The compensation range described below is the range of possible base pay compensation that the Companybelieves ingood faith it will pay for this role at the timeof this posting based on the job grade for this position.Individualcompensation paid within this range will depend on many factors including geographic location, andwemay ultimatelypay more or less than the posted range. This range may be modified in thefuture.
We offer a comprehensive package of benefits including paid time off (vacation, holidays, sick),medical/dental/visioninsurance and 401(k) to eligibleemployees.
This job is eligible to participate in our short-term incentiveprograms.
This job is eligible to participate in our long-term incentiveprograms
Note: No amount of payis considered to bewages or compensation until such amount is earned, vested, anddeterminable.The amount and availability of any bonus,commission, incentive, benefits, or any other form ofcompensation and benefitsthat are allocable to a particular employee remains in the Company's sole andabsolutediscretion unless and until paid andmay be modified at the Companys sole and absolute discretion, consistent withapplicable law.
AbbVie is an equal opportunity employer and is committed to operating with integrity, driving innovation, transforming lives, serving our community and embracing diversity and inclusion. It is AbbVies policy to employ qualified persons of the greatest ability without discrimination against any employee or applicant for employment because of race, color, religion, national origin, age, sex (including pregnancy), physical or mental disability, medical condition, genetic information, gender identity or expression, sexual orientation, marital status, status as a protected veteran, or any other legally protected group status.
US & Puerto Rico only - to learn more, visithttps://www.abbvie.com/join-us/equal-employment-opportunity-employer.html
US & Puerto Rico applicants seeking a reasonable accommodation, click here to learn more:
https://www.abbvie.com/join-us/reasonable-accommodations.html
Company
AbbVie’s mission is to discover and deliver innovative medicines that solve serious health issues today and address the medical challenges of tomorrow. We strive to have a remarkable impact on people’s lives across several key therapeutic areas: immunology, oncology, neuroscience, eye care, virology, women’s health and gastroenterology, in addition to products and services across its Allergan Aesthetics portfolio. For more information about AbbVie, please visit us at www.abbvie.com. Follow @abbvie on Twitter, Facebook, Instagram, and YouTube.
Stock Symbol: ABBV
Stock Exchange: NYSE
- Website
- http://www.abbvie.com/
- Phone
- 1-800-255-5162
- Location
-
1 North Waukegan Road
North Chicago
Illinois
60064
United States
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