Associate Director - MAPA Market Research
- Employer
- Novo Nordisk
- Location
- Plainsboro, NJ
- Start date
- Nov 17, 2024
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- Discipline
- Marketing, Market Research/Customer Experience, Regulatory
- Required Education
- Bachelors Degree
- Position Type
- Full time
- Hotbed
- Pharm Country, Best Places to Work
Job Details
About the Department
The Finance, Insights, and Enterprise Solutions dept. (FIES) brings insights and intelligence to inform decision making & drives digitalization and business solutions to attain Novo Nordisk goals. FIES works closely across the organization to guide enterprise-wide resource allocations, investment choices, drive core operations and develop insights to drive growth and operational excellence across the value chain while innovating for future capabilities. Our focus on innovation ensures we're constantly building future capabilities. We're responsible for regulating accounting, upholding workplace safety, managing our supply chain and sampling, supporting technological and data innovation, insights and analytics, delivering patient support solutions, maintaining our facilities and assuring the integrity and completeness of all business transactions. At Novo Nordisk, you will have the opportunity to build a life-changing career in a global business environment. We encourage our employees to make the most of their talent, and we reward hard work and dedication with opportunities for continuous learning and personal development. Are you ready to maximize your potential with us?
The Position
Provide holistic, insight-driven consultation and evidence-based strategic and tactical guidance to all levels of internal stakeholders through the integration of primary market research and secondary data analytics. Incumbent must have the knowledge and technical skills to do this across a brand's lifecycle including pre-launch, launch, growth, maturity, and LOE. Contribute to the development of the organization's strategic vision via in-depth market analyses, develop innovative solutions to complex, unstructured problems with minimal guidance, and provide actionable insights to guide the business.
Relationships
Reports to the Director, MAPA Insights. Internal relationships include close interactions with Market Access teams, including MAPA (Market Access & Public Affairs) leadership, brand or TA (Therapy Area) teams, and other enterprise functions (Sales, Marketing Operations, Market Access, Pricing & Contract Ops, Medical, Legal) as well as global market research and brand teams. Drive and/or support all US specific market research projects and oversee the work of support staff that will assist in the project execution and management of specific research projects. May supervise junior market researchers, interns and/or contingent workers. External relationships include interactions with vendors/strategic partners/outside consultants.
Essential Functions
- Analysis and interpretation:
- Ensures alignment of initiatives to the company's overall business objectives and brand(s) strategic imperatives
- Leadership and development:
- Must be able to represent Enterprise Insights LT and interact at the Executive Team level
- Assess and develop new processes and techniques to advance market research capabilities and improve internal efficiencies
- Champion the Triple Bottom Line in Market Research and internal strategy consulting
- Develop innovative solutions to unstructured, complex problems; Make recommendations that have a significant impact on company (time, people, budget) resources and potentially affect the company's ability to achieve its goals
- Lead collaborative interactions among market researchers to ensure better practices sharing on MR approaches, techniques, consolidated presentation development, business issue identification and methods for addressing help; ensure that projects are completed on schedule, within budget, per direction and are internally consistent with group deliverable quality
- Pro-actively seek process improvement opportunities by challenging existing processes, proposing solutions, and driving approved implementation plans
- Market research consultation:
- Develop holistic and comprehensive market assessments and oversee other ad hoc analyses to proactively address issues in support of business objectives
- Independently provide actionable recommendations based on a) thorough analysis of internal and external business issues and environmental factors b) careful assessment of available data and determination of knowledge gaps c) translating data into insights with business impact
- Lead development of assigned market research plans in conjunction with Director, MAPA Insights and incorporate needs and opportunity assessments with Market Access leadership; Consult with MAPA teams on proper focus and prioritization of market research resources against business needs
- Leverage decision-influence role to drive development of appropriate lifecycle platform, help optimize marketing mix through strategic and tactical custom research across channels, enhance forecast accuracy through primary forecast impact research, provide foundation for customer segmentation, resulting in optimized, tailored Market Access insights, uncover and exploit customer (e.g. payor) insights to ultimately enhance customer connection and gain access, leverage customized tracking results to identify gaps and opportunities that can be utilized to maximize performance and blunt competitor efforts, etc.
Physical Requirements
10-20% overnight travel required.
Qualifications
We commit to an inclusive recruitment process and equality of opportunity for all our job applicants.
At Novo Nordisk we recognize that it is no longer good enough to aspire to be the best company in the world. We need to aspire to be the best company for the world and we know that this is only possible with talented employees with diverse perspectives, backgrounds and cultures. We are therefore committed to creating an inclusive culture that celebrates the diversity of our employees, the patients we serve and communities we operate in. Together, we’re life changing.
Novo Nordisk is an equal opportunity employer. Qualified applicants will receive consideration for employment without regard to race, ethnicity, color, religion, sex, gender identity, sexual orientation, national origin, disability, protected veteran status or any other characteristic protected by local, state or federal laws, rules or regulations.
If you are interested in applying to Novo Nordisk and need special assistance or an accommodation to apply, please call us at 1-855-411-5290. This contact is for accommodation requests only and cannot be used to inquire about the status of applications.
Company
Novo Nordisk is a leading global healthcare company, founded in 1923 and headquartered in Denmark. Our purpose is to drive change to defeat diabetes and other serious chronic diseases such as obesity and rare blood and endocrine disorders. We do so by pioneering scientific breakthroughs, expanding access to our medicines, and working to prevent and ultimately cure disease. Novo Nordisk employs about 54,400 people in 80 countries and markets its products in around 170 countries. For more information visit novonordisk.com.
Our US Research & Development hub, located in the Greater Boston area, brings together the best talent to drive life science innovation. Located in Lexington, Watertown and Cambridge, our teams reflect the full scope of R&D, from early research through late-stage clinical development. We are building for the future by creating a distinct R&D community based on collaboration, partnerships, and cutting-edge research across multiple modalities and therapeutic areas. We recognize that improving human health starts here and that patients rely on us. By combining the speed and agility of biotech with the quality, resources, and stability of a large pharmaceutical company, our US R&D hub will benefit from the best of both worlds to develop new medicines that meet the needs of patients.
CONNECT
- Website
- https://www.novonordisk-us.com/
- Phone
- 617-612-6200
- Location
-
75 Hayden Avenue
Lexington
MA
02421
United States
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