Associate Director - Digital Content Strategy and Production
- Employer
- Novo Nordisk
- Location
- Plainsboro, NJ
- Start date
- Nov 7, 2024
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- Discipline
- Information Technology, Marketing, Manufacturing & Production
- Required Education
- Bachelors Degree
- Position Type
- Full time
- Hotbed
- Pharm Country, Best Places to Work
Job Details
About the Department
The Communications Department brings the value of Novo Nordisk medicines and innovations to life through strategic communications that elevate our purpose, drive our business, foster our culture and enhance our reputation with patients, customers, employees and society in the US. Communications is comprised of four distinct yet synergistic teams that work collaboratively with a focus on proactive and progressive approaches to: Corporate Reputation & Brand; Commercial Communications; Enterprise & Leadership Communications; and Digital Channels & Content. We provide objective strategic communications counsel, an ability to flex with shifting organizational priorities and emerging needs and a strong focus on ethics and discretion with the sensitive information we are entrusted with. As part of Team Novo Nordisk, you will have an opportunity to work with extraordinary, energizing and diverse talent where your distinct perspectives and expertise are valued as we work together to change lives for the better.
The Position
The Associate Director, Digital Content Strategy & Production reports to the Dir, Content & Channel Strategy and is responsible for managing NNI digital channels; social media, digital signage, SharePoint and the NNI corporate website. This role also supports identifying new opportunities and strategies by staying current on social and web trends and best practices. This also includes responsibility for developing and executing the strategy for all digital marketing efforts including SEO/SEM, Social Media Marketing and related recommendations for the NNI US website. The Associate Director supports the development and evolution of NNI's content strategy in close collaboration with key stakeholders and the wider organization. These efforts are designed to favorably position the company with NNI stakeholders and enhance and protect NNI's corporate reputation through digital community management and engagement. The Associate Director, Digital Content Strategy & Production is internally viewed as a thought leader on social media and website content strategies and tactics, working within a corporate branding center of excellence.
Relationships
Reports to the Director, Content & Channel Strategy.
Collaborates and serves as a subject matter expert with all areas within NNI and NNA/S regarding social media and website management and related analytics. Collaborates with Headquarters Corporate Communications as a subject matter expert regarding social media and website. Manages professional communications agency partners and outside consultants.
Essential Functions
- Digital Content Management (NNI Corp Social Media & Website)
- Oversees US-directed content social media strategy, governance and guidelines
- Owns US corporate website strategy, content prioritization and governance
- Curates, creates, adapts and optimizes content for US corporate digital channels, including NNI social media properties, the corporate website and corporate blog
- Develops content competencies/capabilities across NNI Comms and internal stakeholders including TA areas
- Triages content requests and campaigns from stakeholders ensuring alignment with digital communications and the company’s strategies
- Manages and maintains the editorial content calendar for all digital channels in service of US reputation activations and goals
- Project manages and edits original social and web content, ensuring it is both high quality, on-brand and the NNI corporate brand voice is consistent across and all digital channels
- Ensures all digital content follows compliance requirements prior to distribution on digital channels
- Manages and builds relationships with internal teams; Legal, Medical and Regulatory
- Translates best practices for digital and corporate branding to ensure uptake of new ways of communicating in alignment with the NNI corporate narrative
- Creates opportunities and solutions with other stakeholders (Commercial Communications, Cardiometabolic Strategy & Marketing, HR, etc.) to link corporate social media properties to other NNI commercial/non-commercial properties
- Supports development of promotional strategies that increase reach and influence of NNIs social media presence and platforms
- Delivers cross functional counsel and guidance to other groups seeking support through all digital activities
- Supports colleagues by leading key content projects and providing creative and strategic sparring for internal and external content
- Manages content review with Legal or PRB
Physical Requirements
0-10% overnight travel required.
Qualifications
We commit to an inclusive recruitment process and equality of opportunity for all our job applicants.
At Novo Nordisk we recognize that it is no longer good enough to aspire to be the best company in the world. We need to aspire to be the best company for the world and we know that this is only possible with talented employees with diverse perspectives, backgrounds and cultures. We are therefore committed to creating an inclusive culture that celebrates the diversity of our employees, the patients we serve and communities we operate in. Together, we’re life changing.
Novo Nordisk is an equal opportunity employer. Qualified applicants will receive consideration for employment without regard to race, ethnicity, color, religion, sex, gender identity, sexual orientation, national origin, disability, protected veteran status or any other characteristic protected by local, state or federal laws, rules or regulations.
If you are interested in applying to Novo Nordisk and need special assistance or an accommodation to apply, please call us at 1-855-411-5290. This contact is for accommodation requests only and cannot be used to inquire about the status of applications.
Company
Novo Nordisk is a leading global healthcare company, founded in 1923 and headquartered in Denmark. Our purpose is to drive change to defeat diabetes and other serious chronic diseases such as obesity and rare blood and endocrine disorders. We do so by pioneering scientific breakthroughs, expanding access to our medicines, and working to prevent and ultimately cure disease. Novo Nordisk employs about 54,400 people in 80 countries and markets its products in around 170 countries. For more information visit novonordisk.com.
Our US Research & Development hub, located in the Greater Boston area, brings together the best talent to drive life science innovation. Located in Lexington, Watertown and Cambridge, our teams reflect the full scope of R&D, from early research through late-stage clinical development. We are building for the future by creating a distinct R&D community based on collaboration, partnerships, and cutting-edge research across multiple modalities and therapeutic areas. We recognize that improving human health starts here and that patients rely on us. By combining the speed and agility of biotech with the quality, resources, and stability of a large pharmaceutical company, our US R&D hub will benefit from the best of both worlds to develop new medicines that meet the needs of patients.
CONNECT
- Website
- https://www.novonordisk-us.com/
- Phone
- 617-612-6200
- Location
-
75 Hayden Avenue
Lexington
MA
02421
United States
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