Director, Patient Engagement Marketing

Job Title:

Director, Patient Engagement Marketing

Location:

San Diego, CA / Hybrid / Remote

Position type:

FLSA:

Full time

Exempt

Department:

Marketing / Commercial

Strive to Bring a Profound Difference to our PatientsAt Avidity Biosciences, we are passionate about the impact of every employee in realizing our vision of improving people’s lives by delivering a new class of RNA therapeutics. Avidity is revolutionizing the field of RNA with its proprietary AOCs, which are designed to combine the specificity of monoclonal antibodies with the precision of oligonucleotide therapies to address targets and diseases previously unreachable with existing RNA therapies. If you are a committed, solution-oriented thinker, join us in making a difference and become part of our growing culture that is integrated, collaborative, agile and focused on the needs of patients. Avidity Biosciences, Inc.'s mission is to profoundly improve people's lives by delivering a new class of RNA therapeutics - Antibody Oligonucleotide Conjugates (AOCs™). Utilizing its proprietary AOC platform, Avidity demonstrated the first-ever successful targeted delivery of RNA into muscle and is leading the field with clinical development programs for three rare muscle diseases: myotonic dystrophy type 1 (DM1), Duchenne muscular dystrophy (DMD) and facioscapulohumeral muscular dystrophy (FSHD). Avidity is broadening the reach of AOCs with its advancing and expanding pipeline, including programs in cardiology and immunology through internal discovery efforts and key partnerships. Avidity is headquartered in San Diego, CA. For more information about our AOC platform, clinical development pipeline, and people, please visit www.aviditybiosciences.com and engage with us on LinkedIn and Twitter.The OpportunityThe Director, Patient Engagement Marketing is accountable for leading digital strategy for patients starting and staying on prescribed treatments in alignment with the end-to-end patient engagement strategy driven by Patient Services. Success requires experience in digital strategy, execution and optimization, building patient-centered solutions and a relentless desire to enhance patient satisfaction. This role requires a leader who works best cross-functionally creating solutions that are made better by input from internal teams, external partners, customers, patients and caregivers. This role reports to the Executive Director, Digital & Patient Engagement Marketing.What You Will Contribute

• Lead patient engagement digital strategy, planning and development (targeting, messaging, creative, channels) for patients starting and staying on prescribed treatments in alignment with the end-to-end patient engagement strategy driven by Patient Services. 
• In partnership with IT and Patient Services, select and integrate patient engagement tools into the technology stack utilized to execute patient-focused digital strategies. 
• Utilize data-driven insights and patient feedback to continuously refine digital engagement strategies, optimize performance, and enhance the patient experience. 
• Own Patient Services patient-facing brand development reflecting the highly personalized support made available to patients and caregivers.   
• Oversee all aspects of agency management, including maintaining the relationship, monitoring performance, aligning work to organizational objectives and driving continuous optimization of agency deliverables.
• Collaborate cross-functionally with internal teams -- including brands, patient services, research and analytics, and IT -- to create a seamlessly integrated patient experience across all patient touchpoints.
• Provide input to the holistic view of the patient journey, determine critical moments/barriers in the patient journey and aim content at overcoming those barriers.
• Develop and execute media plans and creative assets used to create patient awareness of the patient services program, when appropriate.
• Set goals, monitor key performance metrics, and provide regular reporting and analysis to stakeholders – highlighting successes, areas for improvement and actionable insights.
• Lead development of the digital patient engagement annual strategic, tactical and operational plans, and budget coordinating across internal business partners and external agency partners.
• Drive review of key patient engagement marketing materials through the promotional review committee approval process.
• Work closely with legal, regulatory and compliance teams to ensure compliance with all regulations, policies and procedures. 
• Stay informed about the latest developments, best practices and emerging technologies for consideration of relevant innovations into future strategies.

What We Seek

• 10+ years of experience in marketing within the biotechnology or pharmaceutical industry. 
• 6+ years digital marketing experience with strong understanding of digital marketing principles, best practices, and emerging trends across multiple channels, including websites, email marketing, mobile apps, and social media.  
• 6+ years of people leader experience. Ability to effectively manage and influence a team while balancing own work.  
• Bachelor’s Degree required, advanced Degree in business or marketing preferred. 
• Proven track record of developing, shaping, and optimizing the patient experience. 
• Player/coach who thrives on the thrill of scaling new, innovative solutions, and enjoys being part of a collaborative team.  
• Strong relationship-building and business-partnering experience across multiple departments, external partners, customers and patients; ability to successfully collaborate cross-functionally to achieve goals.  
• Strong analytical and problem-solving abilities with a data-driven approach to decision-making.  
• Strong communication and presentation skills, with the ability to engage and influence internal and external stakeholders.  
• Knowledge of regulatory and compliance requirements in pharmaceutical marketing. 

What We Will Provide to You 

• The base salary range for this role is $212,100.00 - $234,500.00. The final compensation will be commensurate with such factors as relevant experience, skillset, internal equity and market factors.
• Avidity offers competitive compensation and benefits which includes the opportunity for annual and spot bonuses, stock options and RSUs, as well as a 401(k) with an employer match. In addition, the comprehensive wellness program includes coverage for medical, dental, vision, and LTD, and four weeks of time off.
• A commitment to learning and development which includes a variety of programming internally developed by and for Avidity employees, opportunities for job-specific training offered by industry, and an education reimbursement program.