Skip to main content

This job has expired

You will need to login before you can apply for a job.

Associate Director, Consumer Marketing (Sleep Disorders)

Employer
Takeda
Location
Cambridge, Massachusetts
Start date
Nov 5, 2024
View more categoriesView less categories

Job Details

By clicking the “Apply” button, I understand that my employment application process with Takeda will commence and that the information I provide in my application will be processed in line with Takeda’sPrivacy Noticeand Terms of Use. I further attest that all information I submit in my employment application is true to the best of my knowledge.

Job Description

About the role:

Join Takeda as the Associate Director, Consumer Marketing (Sleep Disorders) where you will be responsible for designing, delivering, and refining unbranded and branded consumer marketing materials to prepare for a best-in-class launch. The Associate Director will develop and execute strategic marketing plans, conduct market analysis and contribute to the US launch readiness. You will leverage data and insights to inform the decision-making processes, ensuring that our strategies are rooted in a deep understanding of consumer and patient needs and behaviors. As part of the Sleep Disorders Brand Team, you will accomplish this through collaboration and strategic discussion with the end goal always being to win for patients.

How you will contribute:

  • Act as day-to-day lead in the development and implementation of all marketing materials for the launch partnering with multiple internal stakeholders and external agencies.

  • Lead Consumer campaign planning development; channel strategy, execution, and measurement of campaigns; and ensure performance integrity and measurability of digital marketing ecosystem.

  • Help develop unbranded and branded campaigns and core message architectures to ensure alignment with broader Sleep Disorders franchise's strategic priorities.

  • Build awareness through owned, earned and paid digital media channels.

  • Partner closely with Insights & Analytics to distill insights, validate business opportunities, optimize marketing mix, and monitor ROI of individual tactics.

  • Leverage brand insights to inform segmentation, channel mix preferences, and targeting of Consumers/Patients.

  • Identify critical design elements for initiatives/ promotions designed to inspire desired Consumers/Patients behavior change.

  • Proactively recognize industry/competitive trends to identify brand growth opportunities and identify industry and internal best practices to build organizational capability.

  • Manage multiple agencies from strategic brief ideation through to delivery, holding them accountable to Takeda USBU policies, standards, timelines and budgets.

  • Collaborate closely with Consumer Marketing peers to realize marketing synergies and deliver best-in-class experience.

  • Partner with HCP Marketing peers and other relevant functions to improve the journey for patients with Narcolepsy.

  • Develop strong working partnerships with cross-functional team (i.e. advocacy, patient services, medical, legal, regulatory, compliance, IT, etc.).

  • May facilitate Brand Planning process, leading cross-functional Team through key Brand Planning milestones.

  • Oversee the direction and deliverables of multiple priorities ensuring internal stakeholder alignment, across agency partners, and cross functional partners including PRT, medical affairs, compliance, and IT.

Minimum Requirements/Qualifications:

  • Bachelor’s degree

  • 8+ years’ experience with increasing responsibilities in marketing, sales or related function, with at least 4 years of dedicated experience in marketing.

  • 2+ years working on a pharmaceutical marketing team

  • Consumer marketing experience leading campaign development through promotional asset execution and driving impactful customer experiences

  • Experience in marketing strategy, tactic design and measurement with an ability to innovate and gain buy-in from internal colleagues and external partners

  • Ability to mentor junior team members, collaborate effectively, and positively influence decisions

  • Strong strategic thinking and analytical skills, with the ability to translate insights into actionable marketing strategies to guide customer experiences

  • Ability to positively influence coworkers toward common goals, foster collaboration, and enable teamwork. Ability to mentor junior team members, collaborate effectively, and positively influence decisions

  • Ability to help set priorities, develop roles and responsibilities, and manage external partners

  • Ability to manage complexity, including the management of work across competing priorities

  • Understanding of brand building, the pharmaceutical industry, and how to effectively engage with a rare patient population and drive diagnosis

  • Ability to make sound business decisions by having a strong understanding about business, finance and risks/benefits of decisions

Preferred:

  • MBA or MSc/PhD

  • Experience working on a product launch

  • Experience in Sleep Disorders, Neurology, Pulmonology or Rare therapeutic area

More about us:

At Takeda, we are transforming patient care through the development of novel specialty pharmaceuticals and best in class patient support programs. Takeda is a patient-focused company that will inspire and empower you to grow through life-changing work.

Certified as a Global Top Employer, Takeda offers stimulating careers, encourages innovation, and strives for excellence in everything we do. We foster an inclusive, collaborative workplace, in which our teams are united by an unwavering commitment to deliver Better Health and a Brighter Future to people around the world.

This position is currently classified as "hybrid" in accordance with Takeda's Hybrid and Remote Work policy.

Takeda Compensation and Benefits Summary

We understand compensation is an important factor as you consider the next step in your career. We are committed to equitable pay for all employees, and we strive to be more transparent with our pay practices.

For Location:

USA - MA - Cambridge - Kendall Square - 500

U.S. Base Salary Range:

149,100.00 - 234,300.00

The estimated salary range reflects an anticipated range for this position. The actual base salary offered may depend on a variety of factors, including the qualifications of the individual applicant for the position, years of relevant experience, specific and unique skills, level of education attained, certifications or other professional licenses held, and the location in which the applicant lives and/or from which they will be performing the job.The actual base salary offered will be in accordance with state or local minimum wage requirements for the job location.

U.S. based employees may be eligible for short-term and/or long-termincentives. U.S.based employees may be eligible to participate in medical, dental, vision insurance, a 401(k) plan and company match, short-term and long-term disability coverage, basic life insurance, a tuition reimbursement program, paid volunteer time off, company holidays, and well-being benefits, among others. U.S.based employees are also eligible to receive, per calendar year, up to 80 hours of sick time, and new hires are eligible to accrue up to 120 hours of paid vacation.

EEO Statement

Takeda is proud in its commitment to creating a diverse workforce and providing equal employment opportunities to all employees and applicants for employment without regard to race, color, religion, sex, sexual orientation, gender identity, gender expression, parental status, national origin, age, disability, citizenship status, genetic information or characteristics, marital status, status as a Vietnam era veteran, special disabled veteran, or other protected veteran in accordance with applicable federal, state and local laws, and any other characteristic protected by law.

LocationsUSA - MA - Cambridge - Kendall Square - 500

Worker TypeEmployee

Worker Sub-TypeRegular

Time TypeFull time

Job Exempt

Yes

Company

For over 240 years, Takeda’s propensity to evolve has driven the next generation of innovation. Today, our organization spans the globe—colleagues across business units and functions face challenges head-on to deliver life-transforming treatments, guided by our commitment to patients, our people and the planet.

As a values-based, R&D-driven biopharmaceutical leader headquartered in Japan, we focus our R&D efforts on four therapeutic areas: Oncology, Rare Genetics and Hematology, Neuroscience, and Gastroenterology (GI). We also make targeted R&D investments in Plasma-Derived Therapies and Vaccines. In addition to our R&D efforts, we’re laser-focused on harnessing the power of data, digital, and technology to improve health outcomes for patients across the globe.

 

Since our founding in Japan, integrity and putting patients first have been at the heart of our identity. We're proud of our employees and their commitment to improving the quality of life for patients, and to working with our partners in health care in approximately 80 countries and regions. With each new breakthrough comes opportunities to develop your career, hone new skills, and create a brighter future

For more information, visit https://jobs.takeda.com/

Company info
Website
Location
650 East Kendall Street
Cambridge
MA
02421
United States

Get job alerts

Create a job alert and receive personalized job recommendations straight to your inbox.

Create alert