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US Marketing Director, Polycythemia Vera (PV)

Employer
Takeda
Location
Cambridge, Massachusetts
Start date
Nov 5, 2024
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Job Details

By clicking the “Apply” button, I understand that my employment application process with Takeda will commence and that the information I provide in my application will be processed in line with Takeda’sPrivacy Noticeand Terms of Use. I further attest that all information I submit in my employment application is true to the best of my knowledge.

 

 

Job Description

 

About the role:

Join Takeda as a US Marketing Director, Polycythemia Vera (PV) where you will be responsible for development and execution of brand strategy for launching a new asset into the Polycythemia Vera market in collaboration with the cross-functional core team. As part of the Hematology team, you will report to the Senior Director, Strategy & Business Partnerships - Hematology. This is a hybrid role based in Cambridge, MA.

How you will contribute:

  • Conduct market analysis, identify unmet needs, develop target profile, market potential, competitive landscape and commercial risks of brand growth opportunities, market and brand dynamics

  • Develop and execute market preparation plans and create early brand plans with cross-functional partners

  • In collaboration with A&I, design, scope and execute insights generation plans to collect the required US payer, provider and patient insights to inform asset strategies. Including: market analytics deep dives, segmentation, patient journeys, experience journeys, etc.

  • Define and manage launch strategies for HCP and patients and set appropriate launch KPIs for all audiences

  • Development and management of relationships with key therapeutic area Alliances

  • Manage Strategic Project Spend with any external vendors

  • Create robust value propositions for payers and health systems, partnering closely with medical affairs, HEOR and market access

  • Maintain in-depth knowledge of pipeline assets, staying informed about both scientific and commercial developments in the space, frequently interacting with both internal and external thought and opinion leaders

 

Key Skills, Abilities, and Competencies

  • Manage a team, positively influence co-workers toward common goals, foster collaboration and enable teamwork. Ability to set priorities and demonstrate leaderships traits.

  • Lead creative ideation and apply creativity in marketing strategies

  • Leverage innovation to enhance marketing strategies

  • Demonstrated leadership of a cross functional team

  • Excellent interpersonal skills, communication skills and listening skills, ability to develop important relationships with diverse stakeholders, good conflict management and negotiation skills, ability to analyze complex issues to develop relevant and realistic plans, programs and recommendations

  • Expertise formulating commercial launch strategies and executing the resulting marketing campaigns; ability to demonstrate business impact of key tactics to optimize the investment mix.

  • Drive the achievement of business goals through aligning people, process, structure, information and communication systems.

  • Identify and translate market trends and consumer needs/insights into strategy.

  • Capability to develop and execute effective programs, set metrics and over deliver. Strong understanding of digital approaches to reach and impact customers.

  • Strong business acumen with the ability to use knowledge of the industry and marketplace to formulate strategies that identify long-term benefits for customers and evaluate decisions by considering the interests of the entire organization.

  • Ensure that talent pipelines are proactively managed to ensure Takeda’s leadership needs for the future.

  • Collaborate across disciplines to align sales execution to product strategies.

 

Build a Collaborative Culture: Builds and models a culture of questioning and constructive challenge and collaboration to foster openness and candid dialogue among the BUs and regions and other decision-making bodies. Listens to and carefully considers other’s perspectives, especially to manage and resolve conflict.

Lead with Strategic Agility: Develops bold, innovative strategic plans and crafts pragmatic solutions to implement them. Moves easily between addressing current needs and planning for the future with informed insight. Considers marketplace and economic forces and trends and how it affects our business.

Navigate Change: Clearly communicate the need for change. Decide and act, even when faced with uncertainty. Quickly focus on the critical issues while prioritizing current work.

Develop Organizational Capability: Build and improve effective internal systems and processes that align with organizational priorities, while inspiring passion or growth and change in Takeda’s people. Build and fosters effective teams in a global matrix organization. Considers and addresses business and development needs both locally and globally.

Drive Innovation: Generate breakthrough solutions and enables others to do the same. Draws on unexpected or seemingly unrelated ways of thinking. Incorporate stakeholder feedback to improve the business.

Minimum Requirements/Qualifications:

  • Bachelor’s degree required.

  • Advanced degree preferred.

  • 12+ years’ experience with increasing responsibilities in sales, marketing or related function in pharmaceutical or healthcare industry.

  • 7+ years of experience of pharmaceutical marketing experience

  • Strong vendor management experience

  • Strong marketing acumen: product/extension launches, segmentation / targeting

  • Launch/pre-launch experience is required, preferably in rare diseases

 

TRAVEL REQUIREMENTS: Periodic travel required (up to 20%)

More about us:

At Takeda, we are transforming patient care through the development of novel specialty pharmaceuticals and best in class patient support programs. Takeda is a patient-focused company that will inspire and empower you to grow through life-changing work.

Certified as a Global Top Employer, Takeda offers stimulating careers, encourages innovation, and strives for excellence in everything we do. We foster an inclusive, collaborative workplace, in which our teams are united by an unwavering commitment to deliver Better Health and a Brighter Future to people around the world.

This position is currently classified as "hybrid" in accordance with Takeda's Hybrid and Remote Work policy.

#LI-Hybrid

 

Takeda Compensation and Benefits Summary

 

We understand compensation is an important factor as you consider the next step in your career. We are committed to equitable pay for all employees, and we strive to be more transparent with our pay practices.

 

For Location:

USA - MA - Cambridge - Kendall Square - 500

 

U.S. Base Salary Range:

169,400.00 - 266,200.00

 

The estimated salary range reflects an anticipated range for this position. The actual base salary offered may depend on a variety of factors, including the qualifications of the individual applicant for the position, years of relevant experience, specific and unique skills, level of education attained, certifications or other professional licenses held, and the location in which the applicant lives and/or from which they will be performing the job.The actual base salary offered will be in accordance with state or local minimum wage requirements for the job location.

 

U.S. based employees may be eligible for short-term and/or long-termincentives. U.S.based employees may be eligible to participate in medical, dental, vision insurance, a 401(k) plan and company match, short-term and long-term disability coverage, basic life insurance, a tuition reimbursement program, paid volunteer time off, company holidays, and well-being benefits, among others. U.S.based employees are also eligible to receive, per calendar year, up to 80 hours of sick time, and new hires are eligible to accrue up to 120 hours of paid vacation.

 

EEO Statement

Takeda is proud in its commitment to creating a diverse workforce and providing equal employment opportunities to all employees and applicants for employment without regard to race, color, religion, sex, sexual orientation, gender identity, gender expression, parental status, national origin, age, disability, citizenship status, genetic information or characteristics, marital status, status as a Vietnam era veteran, special disabled veteran, or other protected veteran in accordance with applicable federal, state and local laws, and any other characteristic protected by law.

 

LocationsUSA - MA - Cambridge - Kendall Square - 500

 

Worker TypeEmployee

 

Worker Sub-TypeRegular

 

Time TypeFull time

 

Job Exempt

Yes

Company

For over 240 years, Takeda’s propensity to evolve has driven the next generation of innovation. Today, our organization spans the globe—colleagues across business units and functions face challenges head-on to deliver life-transforming treatments, guided by our commitment to patients, our people and the planet.

As a values-based, R&D-driven biopharmaceutical leader headquartered in Japan, we focus our R&D efforts on four therapeutic areas: Oncology, Rare Genetics and Hematology, Neuroscience, and Gastroenterology (GI). We also make targeted R&D investments in Plasma-Derived Therapies and Vaccines. In addition to our R&D efforts, we’re laser-focused on harnessing the power of data, digital, and technology to improve health outcomes for patients across the globe.

 

Since our founding in Japan, integrity and putting patients first have been at the heart of our identity. We're proud of our employees and their commitment to improving the quality of life for patients, and to working with our partners in health care in approximately 80 countries and regions. With each new breakthrough comes opportunities to develop your career, hone new skills, and create a brighter future

For more information, visit https://jobs.takeda.com/

Company info
Website
Location
650 East Kendall Street
Cambridge
MA
02421
United States

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