Vice President, US Dermatology Franchise
- Employer
- Takeda
- Location
- Lexington, Massachusetts
- Start date
- Sep 24, 2024
View more categoriesView less categories
- Discipline
- Marketing, Product Development/Management, Strategic Marketing, Sales & Service, Brand Management
- Required Education
- Bachelors Degree
- Position Type
- Full time
- Hotbed
- Genetown, Best Places to Work
Job Details
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Job DescriptionAbout the role:
Join Takeda as Vice President, US Dermatology Franchise, where you will lead all marketing efforts for the dermatology franchise within Takeda’s US Gastroenterology Business Unit (GIBU). You will be responsible for the development, coordination and execution of product life cycle management (LCM) plans for dermatology brands as well as evaluate the timely adjustment of marketing strategies and plans to meet changing and competitive conditions. As part of the GIBU team, you will work closely with the Global Program Management team, including regulatory, medical, and clinical science colleagues, to develop and gain approval for the execution of all LCM plans, ensuring alignment with overall brand strategy.
How you will contribute:
Lead the development and execution of the US commercial launch strategy for the dermatology franchise.
Serve as a core member of the Global Program Team (GPT) and the Global Product Leadership Team, responsible for US commercial input and leadership to develop and align global strategic business plans, etc. for US dermatology franchise
Partner closely with the Global Program Management team, including regulatory, medical, and clinical science colleagues, to develop and gain approval for the execution of all LCM plans, ensuring alignment with overall brand strategy.
Work closely with all functions (R&D, USBU) to coordinate all elements related to product success (product claim profile, supporting study design, FDA submission strategy, commercial/sample packaging, launch plans, sales force sizing/execution, promotional messaging/planning, etc.)
Lead the Commercial Planning Process and the cross-functional team (medical, sales, etc.) charged with developing the annual plans for brands within the dermatology franchise
Develop marketing campaigns and messaging platforms, supported by deep customer insights, to achieve franchise objectives across stakeholder and customer groups, including possible new product and/or indication launches
Interface with medical, regulatory and legal to develop marketing materials and promotions.
Direct and oversee marketing staff in the implementation of national marketing programs, including development of marketing principles and competencies across team.
Oversee relationships with public relations and advertising firms used to promote Takeda dermatology products.
Drive delivery of innovative marketing platforms, leverage digital technology, create and deliver customer/patient support solutions, develop and communication clinical and economic value propositions to various stakeholders.
Work closely with sales leadership to develop and implement tactical programs that optimize Takeda’s selling efforts and sales.
Work with managed markets to develop and implement pricing, access, and contracting strategies across payer and account customer sets.
Create and manage the franchise marketing budget, including advertising, media, public relations, and market research.
Serve as a key member of the GIBU Leadership Team
Minimum Requirements/Qualifications:
Required:
Bachelor’s degree·
12+ years experience in commercial pharma roles, the majority of which include strategic marketing and marketing leadership experience in the US (including people management) in specialty pharma
US commercial pharmaceutical launch experience in psoriasis (PsO) or psoriatic arthritis (PsA)
Preferred:
MBA
Commercial pharmaceutical sales experience
Therapeutic knowledge – an in-depth understanding of the disease state, treatment paradigms and future trends in dermatology markets
Product knowledge – comprehensive understanding of the medical/therapeutic usage of dermatology products
More about us:
At Takeda, we are transforming patient care through the development of novel specialty pharmaceuticals and best in class patient support programs. Takeda is a patient-focused company that will inspire and empower you to grow through life-changing work.
Certified as a Global Top Employer, Takeda offers stimulating careers, encourages innovation, and strives for excellence in everything we do. We foster an inclusive, collaborative workplace, in which our teams are united by an unwavering commitment to deliver Better Health and a Brighter Future to people around the world.
This position is currently classified as "hybrid" in accordance with Takeda's Hybrid and Remote Work policy.
Takeda Compensation and Benefits Summary
We understand compensation is an important factor as you consider the next step in your career. We are committed to equitable pay for all employees, and we strive to be more transparent with our pay practices.
For Location:
Lexington, MAU.S. Base Salary Range:
$252,000.00 - $396,000.00The estimated salary range reflects an anticipated range for this position. The actual base salary offered may depend on a variety of factors, including the qualifications of the individual applicant for the position, years of relevant experience, specific and unique skills, level of education attained, certifications or other professional licenses held, and the location in which the applicant lives and/or from which they will be performing the job.The actual base salary offered will be in accordance with state or local minimum wage requirements for the job location.
U.S. based employees may be eligible for short-term and/or long-termincentives. U.S.based employees may be eligible to participate in medical, dental, vision insurance, a 401(k) plan and company match, short-term and long-term disability coverage, basic life insurance, a tuition reimbursement program, paid volunteer time off, company holidays, and well-being benefits, among others. U.S.based employees are also eligible to receive, per calendar year, up to 80 hours of sick time, and new hires are eligible to accrue up to 120 hours of paid vacation.
EEO Statement
Takeda is proud in its commitment to creating a diverse workforce and providing equal employment opportunities to all employees and applicants for employment without regard to race, color, religion, sex, sexual orientation, gender identity, gender expression, parental status, national origin, age, disability, citizenship status, genetic information or characteristics, marital status, status as a Vietnam era veteran, special disabled veteran, or other protected veteran in accordance with applicable federal, state and local laws, and any other characteristic protected by law.
LocationsLexington, MAWorker TypeEmployeeWorker Sub-TypeRegularTime TypeFull timeCompany
For over 240 years, Takeda’s propensity to evolve has driven the next generation of innovation. Today, our organization spans the globe—colleagues across business units and functions face challenges head-on to deliver life-transforming treatments, guided by our commitment to patients, our people and the planet.
As a values-based, R&D-driven biopharmaceutical leader headquartered in Japan, we focus our R&D efforts on four therapeutic areas: Oncology, Rare Genetics and Hematology, Neuroscience, and Gastroenterology (GI). We also make targeted R&D investments in Plasma-Derived Therapies and Vaccines. In addition to our R&D efforts, we’re laser-focused on harnessing the power of data, digital, and technology to improve health outcomes for patients across the globe.
Since our founding in Japan, integrity and putting patients first have been at the heart of our identity. We're proud of our employees and their commitment to improving the quality of life for patients, and to working with our partners in health care in approximately 80 countries and regions. With each new breakthrough comes opportunities to develop your career, hone new skills, and create a brighter future
For more information, visit https://jobs.takeda.com/
- Website
- https://www.takeda.com/
- Location
-
650 East Kendall Street
Cambridge
MA
02421
United States
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