Associate Director, Oncology Marketing, Tazverik

Title:

Associate Director, Oncology Marketing, Tazverik

Company:

Ipsen Biopharmaceuticals Inc.

Job Description:

The Associate Director (AD), Oncology Marketing, Tazverik is a key role on the Oncology Commercial Team and will report to the Senior Director, Oncology Marketing Tazverik.

The AD will lead US marketing initiatives focused on expanding utilization of Tazverik for appropriate patients across both FL and ES to help achieve near-term revenue goals that deliver on ambitious brand growth. Key promotional activities and responsibilities include brand planning, development and oversight of promotional campaigns (PP & NPP, HCP/Patients), and focusing on omnichannel/digital strategy.

Included in the scope will executing the brand’s strategy by leveraging competitive insights, sales data analysis, and omnichannel/digital tactics.

The AD will also be responsible for collaboration with training and field leadership to ensure best in class training for the field force. Cross-functional leadership skills and proven track record of building and executing marketing plans with multiple cross-functional partners will be critical in this role.

Main Responsibilities & Job Expectations

Core Marketing Activities

• Support development of annual strategic brand plan and tactical plan; collaborate with cross functional partners (Medical Affairs, Value & Access, Business Operations, etc) to gain alignment on key brand strategies & tactics, leveraging data & insights
• Lead the development of all promotional and education / training initiatives including personal / non-personal promotion for HCPs & patients and brand speaker programs
• Develop and execute multi-channel tactics with an emphasis on peer-to-peer education and brand omnichannel, up to and including associated content & KPI development/tracking
• Support business review process, brand performance measurement and review, manage overall brand budget
• Provide Congress support and execution
• Manage third-party/external vendors to support plans and activities, e.g effectively manages third-party firm performance through all stages of delivery
• Ensure compliant execution of all promotional activities

Cross Functional Leadership

Collaborate with:

• Oncology field leadership to gain alignment and provide support with sales force execution and other business needs
• Value & Access, Medical and other key cross functional brand team members on brand promotional development, execution and performance management
• Promotional Review Committee, Legal and Business Ethics partners to proactively ensure compliant and appropriate activities

Cross functional team lead-stakeholder management:

• Guide the application of key insights to validate business opportunities and inform specific brand strategies
• Share leadership responsibilities for cross-functional brand team meetings
• Work with advanced analytics to inform continuous refinement of brand strategy & tactics

Knowledge, Abilities & Experience

• BA/BS degree in a relevant field; MBA or advanced degree preferred
• 10+ years of pharma/biotech experience, with at least 5 of those years in oncology marketing related roles
• Successful Oncology launch experience preferred
• Strong communication and presentation skills to interface with both internal and external stakeholders, cross-functional partners, and senior management
• Ability to work with multiple internal cross-functional teams and successfully manage multiple projects simultaneously in a fast-paced environment
• Experience managing agencies, consulting firms and/or other vendors
• Knowledge of the AMA, ACCME, PhRMA and FDA regulations associated with promotion and industry-supported scientific education activities.
• Demonstrated consistent track record of success in project management and producing results as a team and/or individual contributor
• Work within an environment of strict compliance to all appropriate regulatory guidelines to successfully design and execute tactics, programs and tools that achieve business objectives.
• Willingness/ability to travel domestically, while working under a hybrid structure including onsite working 2-3 days per week on average from our Cambridge, MA HQ

The annual base salary range for this position is $151,500 - $222,200

This job is eligible to participate in our short-term incentives program. At Ipsen we are proud to offer a comprehensive employee benefits package, including 401(k) with company contributions, group medical, dental and vision coverage, life and disability insurance, short- and long-term disability insurance, as well as flexible spending accounts. Ipsen also provides parental leave, paid time off, a discretionary winter shutdown, well-being allowance, commuter benefits, and much more.

The pay range displayed above is the range of base pay compensation within which Ipsen expects to pay for this role at the time of this posting. Individual compensation within this range depends on a variety of factors, including, but not limited to, prior education and experience, job-related knowledge and demonstrated skills.

IPSEN is an equal opportunity employer that strictly prohibits unlawful discrimination. We recruit, employ, train, compensate, and promote without regard to an individual’s race, color, religion, gender, sexual orientation, gender identity/expression, national origin/ancestry, age, mental/physical disability, medical condition, marital status, veteran status, or any other characteristic protected by law.