Vice President, US Marketing

Job Title:

Vice President, US Marketing

Location:

San Diego, CA / Hybrid / Remote

Position type:

FLSA:

Full time

Exempt

Department:

Commercial

At Avidity Biosciences, we are passionate about the impact of every employee in realizing our vision of improving people’s lives by delivering a new class of RNA therapeutics. Avidity is revolutionizing the field of RNA with its proprietary AOCs, which are designed to combine the specificity of monoclonal antibodies with the precision of oligonucleotide therapies to address targets and diseases previously unreachable with existing RNA therapies. If you are a committed, solution-oriented thinker, join us in making a difference and become part of our growing culture that is integrated, collaborative, agile and focused on the needs of patients. 

Avidity Biosciences, Inc.'s mission is to profoundly improve people's lives by delivering a new class of RNA therapeutics - Antibody Oligonucleotide Conjugates (AOCs™). Utilizing its proprietary AOC platform, Avidity demonstrated the first-ever successful targeted delivery of RNA into muscle and is leading the field with clinical development programs for three rare muscle diseases: myotonic dystrophy type 1 (DM1), Duchenne muscular dystrophy (DMD) and facioscapulohumeral muscular dystrophy (FSHD). Avidity is broadening the reach of AOCs with its advancing and expanding pipeline, including programs in cardiology and immunology through internal discovery efforts and key partnerships. Avidity is headquartered in San Diego, CA. For more information about our AOC platform, clinical development pipeline, and people, please visit www.aviditybiosciences.com and engage with us on LinkedIn and Twitter.

The Opportunity

The VP, US Marketing is a senior leader accountable for Avidity’s brand planning and execution in the U.S.  This position will report to the regional leader and is responsible for functions within the marketing department, including HCP, patient and digital efforts.  They will recruit and develop a marketing leadership team and will sit on the US commercial leadership team. This position will work cross-functionally across the company to support launch and commercialization of products in the US market.

What You Will Contribute

• Build a lead a US Marketing team with brand leads, HCP, Patient and digitial marketing
• Lead pre-commercialization marketing activities including brand planning and execution, patient identification and digital efforts
• Create a comprehensive marketing plan aligned with the company's overall goals, including brand positioning, key messaging, and targeted audiences (patients, HCPs, caregivers, etc.)
• Partner with Medical Affairs and patient advocacy on HCP and patient educational initiatives
• Build relationships with KOLs, patient advocacy groups, and healthcare professionals
• Partner with the global franchise lead to develop product and brand positioning
• Translate brand and physician insights into actionable marketing programs
• Oversee the development and execution of multi-channel marketing campaigns across various platforms
• Understand and apply US regulations and guidelines for marketing treatments for rare diseases.  Contribute to an efficient and compliant medical and legal review process
• Proactively collaborate with key business partners and regions including the Global Program Heads, global marketing and ex-US general managers
• Develop a technology platform and plan in partnership with IT to support product launches
• Work with outside agencies and partners to meet marketing objectives
• Develop and manage the marketing budget, ensuring efficient allocation of resources to maximize ROI
• Partner with sales leadership to identify and create most productive sales materials
• Partner with training team to onboard all new team members
• Develop a communication plan to highlight our patient services efforts
• Establish clear objectives and key performance indicators (KPIs) to measure the success of marketing campaigns
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What We Seek

• Bachelor’s Degree required; MBA or other Advanced Degree preferred
• Minimum of 15 years of life sciences industry experience
• Extensive working knowledge of strategic and brand marketing and omni-channel approaches
• Minimum 8 years experience leading regional marketing teams
• Success operating in multiple organizational models
• Prior collaboration with Key Opinion Leaders and investigators
• Proven track record of developing talent and being a culture champion
• Experience with key aspects of US regulatory filings and launches
• Experience in competitive rare disease launch and commercialization in the U.S.
• A background in antibody delivery or siRNA and PMO is a plus
• Demonstrated excellent communication (oral and written), matrix leadership, stakeholder engagement, change management, leadership, integration, interpersonal, and problem-solving skills
• Ability to work from our La Jolla office at least 40%
• Ability to travel as needed up to 30%

• The base salary range for this role is $300,000-350,000. The final compensation will be commensurate with such factors as relevant experience, skillset, internal equity and market factors.
• Avidity offers competitive compensation and benefits which includes the opportunity for annual and spot bonuses, stock options and RSUs, as well as a 401(k) with an employer match. In addition, the comprehensive wellness program includes coverage for medical, dental, vision, and LTD, and four weeks of time off.
• A commitment to learning and development which includes a variety of programming internally developed by and for Avidity employees, opportunities for job-specific training offered by industry, and an education reimbursement program.

Avidity Biosciences

10578 Science Center Dr. Suite 125

San Diego, CA

92121

O: 858-401-7900

F: 858-401-7901