Channel Strategy Lead - Paid and Earned
- Employer
- Novo Nordisk
- Location
- Plainsboro, NJ
- Start date
- Aug 23, 2024
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- Discipline
- Marketing, Strategic Marketing
- Required Education
- Bachelors Degree
- Position Type
- Full time
- Hotbed
- Pharm Country, Best Places to Work
Job Details
About the Department
Our Commercial Strategy and Marketing group creates and delivers human-centered experiences, where innovation meets customer-centricity, driving the ultimate experience for our patients. Our focus extends beyond transactions to craft experiences as one fully integrated, aligned and connected organization that puts empathy at the center, powered by insight and foresight.
We develop an end-to-end approach to strategy, focusing on every touchpoint that impacts our customers. We leverage data and insights to inform our decision-making processes, ensuring that our strategies are rooted in a deep understanding of customer needs and behaviors. Our 'test and learn’ mindset and approach enables us to iterate rapidly and refine our strategies based on real-world results.
We are building an intentional team culture that is made up of diverse skillsets, united by the shared belief that reinvention and learning is what fuels continuous growth. Do you get excited about exploring the unknown? Does the idea of driving value through human-centered design pull you in? Are you ready to experiment with us?
The Position
The purpose of the Channel Strategy, Paid & Earned Lead is to manage the TA/Brand paid media plan and enterprise budget in alignment with the overall digital and offline media objectives, developing comprehensive paid and earned media strategies tailored to TA/Brand objectives and target audience preferences. This role involves leading strategic initiatives to drive innovation in paid and earned digital channels, particularly in search engine optimization (SEO/SEM) and social media engagement, by developing and disseminating best practices through targeted training and resources. The Lead will lead and develop a team of media strategists, ensuring the development and management of media plans across the marketing portfolio, presenting strategy and investment metrics to stakeholders, and collaborating with internal teams to drive continuous improvement. Additionally, the Lead tracks expenses, manages contracts, fosters a culture of learning by sharing industry best practices, and monitors campaign performance to optimize budgets and maximize ROI. The role focuses on leveraging analytics to enhance the effectiveness of search and social media strategies, ensuring alignment with broader business priorities.
Relationship
The role of Channel Strategy, Paid & Earned Lead reports directly into the Omnichannel Engagement Lead. The role will regularly interface with their direct reports across Social, Search and Media teams. Additionally, this role will interact with other teams within Omnichannel Engagement, including the Therapeutic Area Orchestration and Experience Operations Teams. The Lead will also interface with teams across the enterprise, including Corporate Communications, Commercial Excellence and Innovation, TA/Brands, Commercial Insights & Analytics and other relevant stakeholder groups.
Essential Functions
Physical Requirements
Hybrid policy: 3 days in office, 2 days remote.
Approximately 20-30% overnight travel required.
Development of People
Supervisory
Ensure that reporting personnel have individual development plans (IDP), with annual goals and measurements that are consistent with the priorities of the business, and that interim reviews are held so that their work is focused on those priorities, and they understand their level of accountability for results and the measurement process.
Ensure that the IDP forms include completed learning and aspiration plans and are in place for all reporting personnel to enable the achievement of goals and capability to assume increased levels of responsibility.
Manage the application and communication of all Novo Nordisk policies, procedures, and Novo Nordisk Way.
Qualifications
We commit to an inclusive recruitment process and equality of opportunity for all our job applicants.
At Novo Nordisk we recognize that it is no longer good enough to aspire to be the best company in the world. We need to aspire to be the best company for the world and we know that this is only possible with talented employees with diverse perspectives, backgrounds and cultures. We are therefore committed to creating an inclusive culture that celebrates the diversity of our employees, the patients we serve and communities we operate in. Together, we’re life changing.
Novo Nordisk is an equal opportunity employer. Qualified applicants will receive consideration for employment without regard to race, ethnicity, color, religion, sex, gender identity, sexual orientation, national origin, disability, protected veteran status or any other characteristic protected by local, state or federal laws, rules or regulations.
If you are interested in applying to Novo Nordisk and need special assistance or an accommodation to apply, please call us at 1-855-411-5290. This contact is for accommodation requests only and cannot be used to inquire about the status of applications.
Company
Novo Nordisk is a leading global healthcare company, founded in 1923 and headquartered in Denmark. Our purpose is to drive change to defeat diabetes and other serious chronic diseases such as obesity and rare blood and endocrine disorders. We do so by pioneering scientific breakthroughs, expanding access to our medicines, and working to prevent and ultimately cure disease. Novo Nordisk employs about 54,400 people in 80 countries and markets its products in around 170 countries. For more information visit novonordisk.com.
Our US Research & Development hub, located in the Greater Boston area, brings together the best talent to drive life science innovation. Located in Lexington, Watertown and Cambridge, our teams reflect the full scope of R&D, from early research through late-stage clinical development. We are building for the future by creating a distinct R&D community based on collaboration, partnerships, and cutting-edge research across multiple modalities and therapeutic areas. We recognize that improving human health starts here and that patients rely on us. By combining the speed and agility of biotech with the quality, resources, and stability of a large pharmaceutical company, our US R&D hub will benefit from the best of both worlds to develop new medicines that meet the needs of patients.
CONNECT
- Website
- https://www.novonordisk-us.com/
- Phone
- 617-612-6200
- Location
-
75 Hayden Avenue
Lexington
MA
02421
United States
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