Channel Strategy Lead - Owned

About the Department 

Our Commercial Strategy and Marketing group creates and delivers human-centered experiences, where innovation meets customer-centricity, driving the ultimate experience for our patients. Our focus extends beyond transactions to craft experiences as one fully integrated, aligned and connected organization that puts empathy at the center, powered by insight and foresight.

We develop an end-to-end approach to strategy, focusing on every touchpoint that impacts our customers. We leverage data and insights to inform our decision-making processes, ensuring that our strategies are rooted in a deep understanding of customer needs and behaviors. Our 'test and learn’ mindset and approach enables us to iterate rapidly and refine our strategies based on real-world results.

We are building an intentional team culture that is made up of diverse skillsets, united by the shared belief that reinvention and learning is what fuels continuous growth. Do you get excited about exploring the unknown? Does the idea of driving value through human-centered design pull you in? Are you ready to experiment with us?

The Position

The purpose of the Channel Strategy, Owned Lead is to lead the development of comprehensive strategies for owned digital properties that align with overall marketing objectives and support business goals. This role involves developing strategies for property evolution that meet brand objectives and target audience preferences, leading strategic initiatives to disseminate best practices through targeted training, curated resources, and campaign performance analysis. The Lead will lead and develop a team of strategists focused on owned properties such as centralized patient and HCP hubs and direct channels such as web, email, SMS, and chat. Responsibilities include partnering with brand teams and Experience Operations to advise on commercial strategies. Furthermore, the Lead is responsible for advancing channel standardization and innovation, developing channel best practices and governance to maximize the effectiveness of channels.

Relationships

The role of Channel Strategy, Owned Lead reports directly into the Omnichannel Engagement Lead. The role will regularly interface with their direct reports across customer and patient portal teams. Additionally, this role will interact with other teams within Omnichannel Engagement, including the Therapeutic Area Orchestration Strategies and Experience Operations Teams. The Lead will also interface with teams across the enterprise, including Commercial Excellence and Innovation, brands, Patient Support Programs, MAPA, IT and CMR.

Essential Functions

Physical Requirements

Hybrid policy: 3 days in office, 2 days remote.

Approximately 20-30% overnight travel.

Development of People

Ensure that reporting personnel have individual development plans (IDP), with annual goals and measurements that are consistent with the priorities of the business, and that interim reviews are held so that their work is focused on those priorities, and they understand their level of accountability for results and the measurement process.

Ensure that the IDP forms include completed learning and aspiration plans and are in place for all reporting personnel to enable the achievement of goals and capability to assume increased levels of responsibility.

Manage the application and communication of all Novo Nordisk policies, procedures, and Novo Nordisk Way.

Qualifications

We commit to an inclusive recruitment process and equality of opportunity for all our job applicants.

At Novo Nordisk we recognize that it is no longer good enough to aspire to be the best company in the world. We need to aspire to be the best company for the world and we know that this is only possible with talented employees with diverse perspectives, backgrounds and cultures. We are therefore committed to creating an inclusive culture that celebrates the diversity of our employees, the patients we serve and communities we operate in. Together, we’re life changing.

Novo Nordisk is an equal opportunity employer. Qualified applicants will receive consideration for employment without regard to race, ethnicity, color, religion, sex, gender identity, sexual orientation, national origin, disability, protected veteran status or any other characteristic protected by local, state or federal laws, rules or regulations.

If you are interested in applying to Novo Nordisk and need special assistance or an accommodation to apply, please call us at 1-855-411-5290. This contact is for accommodation requests only and cannot be used to inquire about the status of applications.