Associate Director, HCP Marketing

Company Description

Insmed is a global biopharmaceutical company on a mission to transform the lives of patients living with serious and rare diseases. Our most valuable resource is our employees, and everything we do is motivated by a patients-first mentality. We are dedicated to growing our team with talented individuals from around the world who are willing to challenge the status quo, solve problems, and work collaboratively with a sense of urgency and compassion.

Guided by our core values of collaboration, accountability, passion, respect, and integrity, we aim to foster an inclusive, diverse, and flexible work environment, where our employees are recognized for leaning in and rolling up their sleeves. If you share our vision and want to work with the most dedicated people in the biopharma industry, come to Insmed to accelerate your career.

Recognitions

Named Science's Top Employer in 2021, 2022, and 2023

Insmed is dedicated to creating a collaborative environment where our team can thrive. Every day, our employees turn their passion for science and research into innovative solutions for patients. That's why we were named the No. 1 company to work for in the biopharma industry in Science's Top Employers Survey for three years in a row.

  

 

 

A Certified Great Place to Work®

We believe our company is truly special, and our employees agree. In July 2024, we became Great Place to Work-certified in the U.S. for the fourth year in a row. We are also honored to have been listed on the Best Workplaces in Biopharma™, Best Workplaces in New York™, PEOPLE® Companies That Care, Best Workplaces for Women™, Best Workplaces for Millennials™, and Best Medium Workplaces™ lists.

Overview

The Associate Director, HCP Marketing will be a key member of the Brand team for Insmed's in-line rare disease respiratory product and will be responsible for the development and execution of strategies and tactics to ensure the brand's success. In collaboration with cross-functional partners, this position will develop plans and utilize appropriate tools and tactics to lead HCP multichannel/non-personal brand initiatives. As with all Insmed employees, this individual must put our patients first and champion their needs. We also expect them to consistently hold our company's core values of Passion, Collaboration, Integrity, Respect, and Accountability to the highest standards. All employees must serve as Insmed cultural ambassadors, contributing to the reinforcement and ongoing growth of our culture. This position will report to the Senior Director, HCP and Payer Lead. This position does not have any direct reports. This is a hybrid role which includes regular in-person with purpose meetings. Only candidates who have direct marketing experience in the biopharmaceutical industry will be considered for this role.

Responsibilities

Responsibilities

• Develop and implement the strategy for the brand's non-personal promotional efforts with HCPs
• Effectively deliver of key messages to customers through both traditional and innovative channels
• Optimize tactics and media mix based on comprehensive measurement plan
• Coordinate within and across marketing teams to address overlap between customers and brands
• Additional responsibilities will include, but not necessarily be limited to, the following:
  • Manage the brand's media agency
  • Work closely with cross-functional partners including Legal, Regulatory, Compliance, and Medical Affairs, to align and compliantly execute key tactical activities
  • Work closely with the financial business partner to manage spend to budget
• Ensure culture of compliance

Qualifications

• Bachelor's degree required; MBA preferred.
• 5+ years pharmaceutical experience in brand management/marketing in the biotechnology/pharmaceutical industry preferred
• Experience in HCP non-personal promotion preferred
• Experience in managing external partners (e.g. consultants, agencies)
• Proven ability to develop exceptional relationships and have an impact on or appropriately influence others
• Orphan or rare disease experience a plus (pulmonary preferred)
• A track record of developing and implementing marketing strategies and tactics that have delivered strong commercial results
• Successful track record of U.S. product launch experience also preferred
• Demonstrated success in working with cross-functional, high-performance teams
• Highly learning agile
• Demonstrated peer leadership skills
• Must have excellent communication skills (verbal and written) and project management skills
• Highly organized with a strong attention to detail, clarity, accuracy and conciseness
• Highly proficient in Microsoft Office (Word, Excel, PowerPoint, Outlook)
• Individuals must demonstrate the ability to interact successfully in a dynamic and culturally diverse workplace

Salary Range

139000-195200

Compensation & Benefits

We're committed to investing in every team member's total well-being, now and in the future. We offer a competitive total-rewards package to all employees around the world, including:

• Flexible approach to where and how we work, regionally based
• Competitive compensation package including bonus 
• Stock options and RSU awards
• Employee Stock Purchase Plan (ESPP)
• Flexible Vacation Policy
• Generous paid holiday schedule and winter break 

ADDITIONAL U.S. BENEFITS:

• 401(k) plan with company match
• Medical, dental, and vision plans
• Company-provided Life and Accidental Death & Dismemberment (AD&D) insurance
• Company-provided short and long-term disability benefits
• Unique offerings of pet, legal, and supplemental life insurance
• Flexible spending accounts for medical and dependent care
• Accident and Hospital Indemnity insurance
• Employee Assistance Program (EAP)
• Mental Health on-line digital resource
• Well-being reimbursement
• Paid leave benefits for new parents
• Paid time off to volunteer
• On-site, no-cost fitness center at our U.S. headquarters

Additional Information

Insmed Incorporated is an Equal Opportunity/Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to sex, gender identity, sexual orientation, race, color, religion, national origin, disability, protected Veteran status, age, or any other characteristic protected by law.

 

Unsolicited resumes from agencies should not be forwarded to Insmed. Insmed will not be responsible for any fees arising from the use of resumes through this source. Insmed will only pay a fee to agencies if a formal agreement between Insmed and the agency has been established. The Human Resources department is responsible for all recruitment activities; please contact us directly to be considered for a formal agreement.

 

Applications are accepted for 5 calendar days from the date posted or until the position is filled.