Associate Director, HCP Marketing, Branded Strategy & Execution

Company Description

Insmed is a global biopharmaceutical company on a mission to transform the lives of patients living with serious and rare diseases. Our most valuable resource is our employees, and everything we do is motivated by a patients-first mentality. We are dedicated to growing our team with talented individuals from around the world who are willing to challenge the status quo, solve problems, and work collaboratively with a sense of urgency and compassion.

Guided by our core values of collaboration, accountability, passion, respect, and integrity, we aim to foster an inclusive, diverse, and flexible work environment, where our employees are recognized for leaning in and rolling up their sleeves. If you share our vision and want to work with the most dedicated people in the biopharma industry, come to Insmed to accelerate your career.

Recognitions

Named Science's Top Employer in 2021, 2022, and 2023

Insmed is dedicated to creating a collaborative environment where our team can thrive. Every day, our employees turn their passion for science and research into innovative solutions for patients. That's why we were named the No. 1 company to work for in the biopharma industry in Science's Top Employers Survey for three years in a row.

  

 

 

A Certified Great Place to Work®

We believe our company is truly special, and our employees agree. In July 2024, we became Great Place to Work-certified in the U.S. for the fourth year in a row. We are also honored to have been listed on the Best Workplaces in Biopharma™, Best Workplaces in New York™, PEOPLE® Companies That Care, Best Workplaces for Women™, Best Workplaces for Millennials™, and Best Medium Workplaces™ lists.

  

 

Overview

The Associate Director, HCP Marketing, Branded Strategy & Execution will be a key member of the Bronchiectasis Brand team for a potential product in Insmed's pipeline and will be responsible for the development and execution of strategies and tactics to prepare for launch. In collaboration with cross-functional partners, this position will develop plans and utilize appropriate tools and tactics to lead HCP personal and non-personal brand initiatives.

Responsibilities

Responsibilities:

• Contribute to the establishment of brand identity through external stakeholder insights for branded concepts and messages.
• Develop branded materials to support both personal and non-personal promotion, including field material and digital assets.
• Co-develop and execute the branded launch strategy, including POA and National Launch meetings.
• Develop Peer to Peer strategy and working with clinical experts and outside agencies, develop and operationalize National speaker bureau.
• Organize and coordinate across the franchise, Insmed's presence at national and regional congresses.
• Additional responsibilities will include, but not necessarily be limited to, the following:
  • Manage the brand's HCP Agency of Record.
  • Work closely with cross-functional partners including Legal, Regulatory, Compliance, and Medical Affairs, to align and compliantly execute work.
  • Work closely with the financial business partner to manage spend to budget.
  • Ensure culture of compliance.

Qualifications:

• Bachelor's degree required; MBA preferred.
• Requires a minimum of 5-10 years pharmaceutical experience in brand management/marketing in the biotechnology/pharmaceutical industry.
• Experience in HCP personal and non-personal promotion preferred.
• Experience in sales preferred.
• Experience working with nationally recognized KOL experts.
• Experience in managing external partners (e.g. consultants, agencies)
• Proven ability to develop exceptional relationships and have an impact on or appropriately influence others.
• Specialty disease experience preferred  
• A track record of developing and implementing marketing strategies and tactics that have delivered strong commercial results.
• Successful track record of U.S. product launch experience
• Demonstrated success in working with cross-functional, high-performance teams.
• Highly learning agile
• Demonstrated leadership skills.
• Must have excellent communication skills (verbal and written) and project management skills.
• Highly organized with a strong attention to detail, clarity, accuracy, and conciseness
• Highly proficient in Microsoft Office (Word, Excel, PowerPoint, Outlook)
• Individuals must demonstrate the ability to interact successfully in a dynamic and culturally diverse workplace.
• Ability to work in a hybrid environment.

Travel RequirementsTravel required of approximately 10%, including congresses, speaker training, broadcasts, etc.

Travel Requirements

Up to 10% travel

Salary Range

139000-195200

Compensation & Benefits

We're committed to investing in every team member's total well-being, now and in the future. We offer a competitive total-rewards package to all employees around the world, including:

• Flexible approach to where and how we work, regionally based
• Competitive compensation package including bonus 
• Stock options and RSU awards
• Employee Stock Purchase Plan (ESPP)
• Flexible Vacation Policy
• Generous paid holiday schedule and winter break 

ADDITIONAL U.S. BENEFITS:

• 401(k) plan with company match
• Medical, dental, and vision plans
• Company-provided Life and Accidental Death & Dismemberment (AD&D) insurance
• Company-provided short and long-term disability benefits
• Unique offerings of pet, legal, and supplemental life insurance
• Flexible spending accounts for medical and dependent care
• Accident and Hospital Indemnity insurance
• Employee Assistance Program (EAP)
• Mental Health on-line digital resource
• Well-being reimbursement
• Paid leave benefits for new parents
• Paid time off to volunteer
• On-site, no-cost fitness center at our U.S. headquarters

Additional Information

Insmed Incorporated is an Equal Opportunity/Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to sex, gender identity, sexual orientation, race, color, religion, national origin, disability, protected Veteran status, age, or any other characteristic protected by law.

 

Unsolicited resumes from agencies should not be forwarded to Insmed. Insmed will not be responsible for any fees arising from the use of resumes through this source. Insmed will only pay a fee to agencies if a formal agreement between Insmed and the agency has been established. The Human Resources department is responsible for all recruitment activities; please contact us directly to be considered for a formal agreement.

 

Applications are accepted for 5 calendar days from the date posted or until the position is filled.