Manager II, Omni-Channel Analytics

AbbVie's mission is to discover and deliver innovative medicines and solutions that solve serious health issues today and address the medical challenges of tomorrow. We strive to have a remarkable impact on people's lives across several key therapeutic areas immunology, oncology, neuroscience, and eye care and products and services in our Allergan Aesthetics portfolio. For more information about AbbVie, please visit us atwww.abbvie.com. Follow @abbvie onTwitter,Facebook,Instagram,YouTubeandLinkedIn.

The Marketing Analytics and Business Insights (MABI) function supports AbbVies US organization and is comprised of highly respected researchers, analysts, data scientists and strategists who are committed to being best-in-class within the biopharmaceutical industry. We serve as strategic in-house counsel, ensuring that all decisions leverage the key insights that we develop. We continue to build new capabilities and skill sets, encouraging our team members to pull up a chair, be themselves, be creative, speak their minds, and do good work. We are a passionate, diverse, flexible, and inclusive organization with a culture that supports the best ideas, wherever they originate. We are smart, fun, quirky, and innovative and wed love for you to join us.

The Manager II of Omni-Channel Analytics leads omni-channel analytics initiatives for US Commercial with a focus on informing business decision-making through the development and delivery of robust analytic solutions. This role partners with Brand Analytics, Digital Lab, Omni-Channel Strategy, and Data Strategy to support stakeholders in HCP and Consumer Marketing.

This role requires a marketing analytics leader with the demonstrated technical and business acumen to leverage data, analytics, and technology to identify actionable insights across functional areas and position AbbVie as best-in-class inomni-channel customer experiences. Additionally, this role will build an omni-channel analytics roadmap to enhance the organization's execution and optimization of marketing and sales promotional channels.

Major Responsibilities:

• Develop and gain stakeholder alignment for an HCP and Consumer Omni-Channel Analytics vision and strategic roadmap
• Be the SME in developing and executing omni-channel analytics solutions in the following areas:
• Lead and develop measurement planning workstreams & reporting for promotional channels to capture campaign objectives and provide recommendations for: KPI selection, performance measurement, experimental design, and delivery of actionable insights
• Design test-and-learn strategies for A/B and multivariate tests across digital/CRM channels to identify causal impact and iteratively improve performance through key learnings
• Streamline the collection and automation of marketing data across channels and develop processes to integrate into dashboards to effectively communicate marketing performance to key stakeholders
• Analyzes campaign results to identify opportunities to improve performance through key driver analysis and simulation
• Develop and deploy advanced statistical models and machine learning solutions to identify the drivers of brand performance
• Leads projects of varying analytical sophistication, identifies efficient solutions, manages timelines, and delivers on expected outcomes
• Partners with Customer Experience, Commercial Capabilities, Brand Analytics and Business Technology Solutions to design and execute scalable analytics solutions.

Supervisory / Management Responsibilities:

• Manage vendor relationships

Key Competencies:

• Strong written and oral communication, presentation and interpersonal skills.
• Experience working with and managing multiple internal partners and external agencies
• Strong planning and organization skills.
• Strong focus on teamwork, relationship-building and influencing others; acting courageously and constructively, with agility and a high degree of accountability.

Education:

• Bachelors degree required (Business Administration, Statistics, Economics, Engineering, or similar)
• Master's degree preferred (Business Administration, Statistics, Economics, Engineering, or similar), with a concentration in marketing/sales/quantitative analysis.

Required Experience:

• 7+ years of experience in marketing analytics
• 4+ years of experience defining data and technology requirements to support analytics
• 4+ years of experience gathering business requirements and scoping analytics projects

Required Skills:

• 5+ years of hands-on experience in SQL
• 3+ years of experience in dashboard design and BI development (Qlik, Tableau, PowerBI, etc)
• 3+ years of experience in a web analytics tools (Adobe or Google)
• Adept in navigating a matrix environment at a large company, including effective communication and influence skills
• Demonstrated ability to manage a wide variety of analytic projects / portfolio and multiple priorities

Preferred

• 5+ years of experience in multivariate statistics, statistical computing, and machine learning
• 3+ years of experience in R/Python
• Experience in Experimental Design and Randomized Control Trials
• Experience working with and analyzing syndicated pharma data (IQVIA, Symphony, etc)
• Experience developing and deploying Omni-Channel analytics solutions such as Next Best Action or Multi-touch Attribution

Applicable only to applicants applying to a position in any location with pay disclosure requirements under state orlocal law:

• The compensation range described below is the range of possible base pay compensation that the Companybelieves ingood faith it will pay for this role at the timeof this posting based on the job grade for this position.Individualcompensation paid within this range will depend on many factors including geographic location, andwemay ultimatelypay more or less than the posted range. This range may be modified in thefuture.

• We offer a comprehensive package of benefits including paid time off (vacation, holidays, sick),medical/dental/visioninsurance and 401(k) to eligibleemployees.

• This job is eligible to participate in our short-term incentiveprograms.

• This job is eligible to participate in our long-term incentiveprograms

Note: No amount of payis considered to bewages or compensation until such amount is earned, vested, anddeterminable.The amount and availability of any bonus,commission, incentive, benefits, or any other form ofcompensation and benefitsthat are allocable to a particular employee remains in the Company's sole andabsolutediscretion unless and until paid andmay be modified at the Companys sole and absolute discretion, consistent withapplicable law.

AbbVie is an equal opportunity employer and is committed to operating with integrity, driving innovation, transforming lives, serving our community and embracing diversity and inclusion. It is AbbVies policy to employ qualified persons of the greatest ability without discrimination against any employee or applicant for employment because of race, color, religion, national origin, age, sex (including pregnancy), physical or mental disability, medical condition, genetic information, gender identity or expression, sexual orientation, marital status, status as a protected veteran, or any other legally protected group status.

US & Puerto Rico only - to learn more, visithttps://www.abbvie.com/join-us/equal-employment-opportunity-employer.html

US & Puerto Rico applicants seeking a reasonable accommodation, click here to learn more:

https://www.abbvie.com/join-us/reasonable-accommodations.html