Integrated Brand Team Lead, Leukemia
- Employer
- Takeda
- Location
- Boston, Massachusetts
- Start date
- Jul 31, 2024
View more categoriesView less categories
- Discipline
- Marketing, Strategic Marketing, Sales & Service, Science/R&D, Oncology
- Required Education
- Bachelors Degree
- Position Type
- Full time
- Hotbed
- Genetown, Best Places to Work
Job Details
By clicking the “Apply” button, I understand that my employment application process with Takeda will commence and that the information I provide in my application will be processed in line with Takeda’sPrivacy Noticeand Terms of Use. I further attest that all information I submit in my employment application is true to the best of my knowledge.
Job DescriptionAbout the role:As a member of Takeda Oncology, your work will contribute to our bold, inspiring vision: We aspire to cure cancer. Here, you'll build a career grounded in purpose and be empowered to deliver your best. As part of the US Oncology Marketing team, you will report to Head of Marketing, US Oncology and work with Sales, Regulatory, Customer Excellence, Market Research, Commercial Operations, Legal, Patient Advocacy, Medical Affairs, Payer, Value and Access, Strategic engagement leads and Patient Marketing.
How you will contribute:Own the 360-degree health of our Leukemia product and grow Takeda’s presence in the hematology space.
Lead the development and presentation of the annual brand plan, including market analysis, identification of key issues and opportunities, strategies, product positioning and messaging, cross functional tactical initiatives, critical success factors and the brand’s budget.
Lead the Integrated Brand Team and work collaboratively with sales, strategic engagement lead, market access, patient advocacy, commercial excellence, patient marketing, patient, value and access and Learning and Development to drive performance, ensure alignment on strategy and implementation of all initiatives/programs
Implement with excellence the U.S. commercialization plan
Develop, oversee and executetargeting and omni channel initiatives to attain strategic objectives.
Be data obsessed and leverage analytics to adapt strategy and implementation.
Appropriately contribute to key opinion leader and advocacy development and strategic planning
Work collaboratively with key thought leaders, academic institutions, and professional and patient advocacy groups to gain insights, validate commercial approaches drive performance and patient impact
Work closely with global to identify market research needs, align on market research plans and translate findings into product strategies and forecasting assumptions.
Share best practices with country colleagues.
In collaboration with patient value access team, develop pricing strategy.
In collaboration with forecasting and analytics team deliver 3-year forecast.
Evaluate brand performance against budget to ensure growth, appropriate allocation of resources and management reporting.
Work and manage all vendors/agencies successfully and effectively.
Hire, coach, develop, and retain direct reports.
Inspire, align, mentor, motivate direct reports and integrated brand team members.
Demonstrate company values on a consistent basis. Acts, and is accountable for others, in his/her team to act, in compliance with all laws, regulations and policies.
BA/BS degree in business, marketing or science required.
Minimum of 7 years of pharmaceutical and/or healthcare experience with a minimum of 5+ years in U.S. pharmaceutical pre-launch and/or in-line marketing.
Experience in a leadership role within a multi-functional commercial organization is required. Strong, team-oriented leader with excellent communication skills and the ability to influence, lead, negotiate and work effectively at all levels within a matrix and multi-cultural environment aiming towards strategic alignment for commercial success.
Track record and strong knowledge of successfully defining market issues and opportunities and developing successful marketing campaigns.
Demonstrated strategic thinking, initiative, creativity with experience in product positioning and messaging.
Knowledge and understanding of the drug development, regulatory review and commercialization processes for specialized products.
Experience in successfully representing the commercial perspective during the regulatory/legal review of promotional materials.
Ability to complete quantitative and qualitative analyses of complex strategic initiatives, including a demonstrated understanding of the tools and methodologies needed to develop assumptions for business case, market and competitive analysis, regulatory reviews, customer needs and primary/secondary research sources to support hypotheses.
Experience managing marketing teams including hiring, managing performance, and developing skill sets of direct reports.
Experience in forming and leading teams without clear reporting authority.
An entrepreneurial mindset, enthusiasm, confidence, ability to work on multiple tasks, problem solving ability, creativity and ability to prioritize effectively to meet personal, team and company goals.
U.S. pharmaceutical sales experience in a specialty market a strong plus.
Experience in the management of people a strong plus.
Launch experience in oncology strongly preferred.
Hematology/oncology commercialization process experience strongly preferred
MBA a plus.
At Takeda, we are transforming patient care through the development of novel specialty pharmaceuticals and best in class patient support programs. Takeda is a patient-focused company that will inspire and empower you to grow through life-changing work.
Certified as a Global Top Employer, Takeda offers stimulating careers, encourages innovation, and strives for excellence in everything we do. We foster an inclusive, collaborative workplace, in which our teams are united by an unwavering commitment to deliver Better Health and a Brighter Future to people around the world.
This position is currently classified as "hybrid" in accordance with Takeda's Hybrid and Remote Work policy.
Takeda Compensation and Benefits Summary
We understand compensation is an important factor as you consider the next step in your career. We are committed to equitable pay for all employees, and we strive to be more transparent with our pay practices.
For Location:
Boston, MAU.S. Base Salary Range:
$169,400.00 - $266,200.00The estimated salary range reflects an anticipated range for this position. The actual base salary offered may depend on a variety of factors, including the qualifications of the individual applicant for the position, years of relevant experience, specific and unique skills, level of education attained, certifications or other professional licenses held, and the location in which the applicant lives and/or from which they will be performing the job.The actual base salary offered will be in accordance with state or local minimum wage requirements for the job location.
U.S. based employees may be eligible for short-term and/or long-termincentives. U.S.based employees may be eligible to participate in medical, dental, vision insurance, a 401(k) plan and company match, short-term and long-term disability coverage, basic life insurance, a tuition reimbursement program, paid volunteer time off, company holidays, and well-being benefits, among others. U.S.based employees are also eligible to receive, per calendar year, up to 80 hours of sick time, and new hires are eligible to accrue up to 120 hours of paid vacation.
EEO Statement
Takeda is proud in its commitment to creating a diverse workforce and providing equal employment opportunities to all employees and applicants for employment without regard to race, color, religion, sex, sexual orientation, gender identity, gender expression, parental status, national origin, age, disability, citizenship status, genetic information or characteristics, marital status, status as a Vietnam era veteran, special disabled veteran, or other protected veteran in accordance with applicable federal, state and local laws, and any other characteristic protected by law.
LocationsBoston, MAWorker TypeEmployeeWorker Sub-TypeRegularTime TypeFull timeCompany
Takeda is a global, values-based, R&D-driven biopharmaceutical leader headquartered in Japan, committed to discover and deliver life-transforming treatments, guided by our commitment to patients, our people and the planet. Takeda focuses its R&D efforts on four therapeutic areas: Oncology, Rare Genetics and Hematology, Neuroscience, and Gastroenterology (GI). We also make targeted R&D investments in Plasma-Derived Therapies and Vaccines. We are focusing on developing highly innovative medicines that contribute to making a difference in people’s lives by advancing the frontier of new treatment options and leveraging our enhanced collaborative R&D engine and capabilities to create a robust, modality-diverse pipeline. Our employees are committed to improving quality of life for patients and to working with our partners in health care in approximately 80 countries and regions.
For more information, visit https://www.takeda.com.
Stock Symbol: TAK
- Website
- https://www.takeda.com/
- Location
-
650 East Kendall Street
Cambridge
MA
02421
US
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