Senior Director, Key Accounts Mktg

Known for scientific and operational excellence, Regeneron is a leading science-based biopharmaceutical company that discovers, invents, develops, manufactures, and commercializes medicines for the treatment of serious medical conditions. Regeneron commercializes medicines for eye diseases, high LDL-cholesterol, and a rare inflammatory condition and has product candidates in development in other areas of high unmet medical need, including oncology, hematology rheumatoid arthritis, asthma, atopic dermatitis, pain, and infectious diseases.

Summary:
This role in Oncology Key Accounts Marketing, will be responsible for supporting our vision for best in class capabilities and innovative solutions to support engaging Oncology and Hematology Key Strategic Provider Accounts. This candidate will work both as a marketer who develops content and executes rollout to the Oncology Key Account Leader (OKAL) team focused on building loyalty with customers, and ensures our Oncology brand(s) resonate with stakeholders and C-Suite leaders in key oncology accounts in the US. This individual will report to the head of Global/US Marketing and work both in the HQ office and also frequently out in the field with the OKAL team to align to the customer needs with branded and above brand customer facing communication tools.

A typical day may include the following:

• Develop promotional strategy and tactical plan as well as develop all tactics for OKAL use with Key acct targets aligned to the brand plan. This individual will work with agencies to develop content, share drafts with Head of Marketing. Head of OKAL team and brand marketing team, then take the materials through the Review process and roll materials out to OAKL team, maintain inventory and full promotional content up to date and within budget. Contribute to annual brand plan for US, and develop tactical plan for Key Accounts/OKALs consistent with the US brand planning process.

• Embed within brand marketing team to develop deep understanding of indication and overall brand strategy and US tactical focus, as well as share data and insights Key Accts Performance to inform marketing plans across the brand.

• Work closely with OKAL Leader and OKALs as a dotted line member of the OKAL LT, attending regular OKAL team calls and meetings, and work in the field and attend professional association meetings to connect regularly with OKAL target customers/stakeholders

• Provide leadership support to the development of the overall Brand Plan and strategy focusing on key accounts.

• Ensure innovative solutions and best practices are leveraged for reaching OKAL Acct based stakeholders, C-Suite and acct operational leadership, developing collaborative projects as agreed upon with OKAL Sr Director and Head of Marketing

• Understand and leverage trends in the marketplace and competitive benchmarking to inform strategies for key acct engagement.

• Actively collaborate and provide additional support to OKAL Sr Director and OKAL team operations work eg targeting, performance reporting and business planning/presentations

• Manage OKAL budget within Marketing budget processes, ensure cost effective delivery of all programs while tracking and monitoring effectiveness including KPIs, ROI and actionable findings.

This role might be for you if:

• Must demonstrate ability to lead strategically, drive performance, build alignment, inform, negotiate, and collaborate cross functionally

• Capable of understanding strategic brand management, support brand strategy, branding and how marketers develop brands and communicate, execute with customers at a strategic as well as tactical level

• Experience in delivering complex messages to various internal and external customers with a track record of effective and influential presentations

• Demonstrated initiative, creativity, strategic capabilities, and ability to work effectively in ambiguity within complex, rapidly changing environments

• Strong project management, process development and marketing impact measurement skills, along with the ability to work on multiple tasks, and to effectively prioritize

• Proven team player with ability to navigate cross functionally with experience working across brand team to leverage product messaging into distinct customer/stakeholder channels

• Strong analytical skills both quantitative and qualitative

To be considered for this opportunity you will have a minimum of 15 years biopharmaceutical commercial experience with 2-3 years minimum home office-based responsibilities. A Bachelor's Degree Required, MBA preferred. Oncology experience 5-7 years minimum. Demonstrated competency in marketing innovation including managing ad agencies/vendors, and marketing strategy and tactical effectiveness measures. Ability to manage schedule between working in home office and field/customer facing alongside OKALs working days.

Does this sound like you? Apply now to take your first step towards living the Regeneron Way! We have an inclusive and diverse culture that provides comprehensive benefits, which often include (depending on location) health and wellness programs, fitness centers, equity awards, annual bonuses, and paid time off for eligible employees at all levels!

Regeneron is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion or belief (or lack thereof), sex, nationality, national or ethnic origin, civil status, age, citizenship status, membership of the Traveler community, sexual orientation, disability, genetic information, familial status, marital or registered civil partnership status, pregnancy or parental status, gender identity, gender reassignment, military or veteran status, or any other protected characteristic in accordance with applicable laws and regulations. The Company will also provide reasonable accommodation to the known disabilities or chronic illnesses of an otherwise qualified applicant for employment, unless the accommodation would impose undue hardship on the operation of the Company's business.

For roles in which the hired candidate will be working in the U.S., the salary ranges provided are shown in accordance with U.S. law and apply to U.S.-based positions. For roles which will be based in Japan and/or Canada, the salary ranges are shown in accordance with the applicable local law and currency. If you are outside the U.S, Japan or Canada, please speak with your recruiter about salaries and benefits in your location.

Please note that certain background checks will form part of the recruitment process. Background checks will be conducted in accordance with the law of the country where the position is based, including the type of background checks conducted. The purpose of carrying out such checks is for Regeneron to verify certain information regarding a candidate prior to the commencement of employment such as identity, right to work, educational qualifications etc.

Salary Range (annually)