Manager, Brand Marketer - HEM

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Job Description

About the role:

The Manager, Brand Marketer will lead the definition and execution of marketing tactics in partnership with the cross-functional team and ensure achievement of key business objectives for a growth brand in the U.S. Hematology portfolio. You will report to Senior Director, Head of Marketing - HEM.

How you will contribute:

• Contribute to the annual brand plan and tactical plan definition. Manage tactical planning for provider facing tactics and develop branded and unbranded tactics in alignment with brand strategy that grow HCP awareness, consideration and prescribing of Takeda products. Manage collaboration internally with the promotional review team for review and approval of these tactics.

• Be the Takeda lead with external agencies to provide strong organization and management of projects, and processes to ensure that programs are consistently delivered on time, with high quality and appropriate linkages with other Takeda programs/systems.

• Partner with Sales Leadership, Commercial Learning & Development, and Analytics teams to develop personal selling solutions that optimize the capabilities and resources of the field team.

• Inform generation of relevant and actionable insights that highlight the emergent needs of patients and providers in partnership with Professional Engagement and Business Insights teams.

• Collaborate with Patient, Channel and Digital marketing counterparts to ensure that branded promotions across channels and audiences work synergistically to support brand goals.

• Innovate with programs and communications that help prescribers understand the needs of and engage with patients starting and staying on the brand.

• Ensure all provider resources and programming are in alignment with Takeda Compliance, Legal and Regulatory requirements.

• Own and manage annual promotional budget for all provider facing tactics.

Minimum Requirements/Qualifications:

• 7+ years relevant work experience required, 2-5 years of pharmaceutical marketing experience (direct or agency) preferred

• Bachelor’s degree required; MBA experience preferred

• Client services experience at a creative agency welcomed

• Self-motivated/self-starter to drive ideation and execution of key tactics

• Ability to navigate ambiguity with a positive can-do attitude and problem solving-skills

• Track record of strong project management and results orientation, including budget management

• Manage and navigate through the promotional review process preferred

• Must understand the role of other functional areas and partner with them to develop the best solutions

• Strong communication skills, including presenting concepts and ideas in a clear, concise, and organized manner

• Demonstrated ability to use data, analytics, and insights to identify key business drivers.

• Demonstrated ability to set priorities, develop and manage multiple projects.

• Travel ~20%, meetings and conferences as needed

More about us:

At Takeda, we are transforming patient care through the development of novel specialty pharmaceuticals and best in class patient support programs. Takeda is a patient-focused company that will inspire and empower you to grow through life-changing work.

Certified as a Global Top Employer, Takeda offers stimulating careers, encourages innovation, and strives for excellence in everything we do. We foster an inclusive, collaborative workplace, in which our teams are united by an unwavering commitment to deliver Better Health and a Brighter Future to people around the world.

This position is currently classified as "hybrid" in accordance with Takeda's Hybrid and Remote Work policy.

Takeda Compensation and Benefits Summary

We understand compensation is an important factor as you consider the next step in your career. We are committed to equitable pay for all employees, and we strive to be more transparent with our pay practices.

For Location:

Boston, MA

U.S. Base Salary Range:

$108,500.00 - $170,500.00

The estimated salary range reflects an anticipated range for this position. The actual base salary offered may depend on a variety of factors, including the qualifications of the individual applicant for the position, years of relevant experience, specific and unique skills, level of education attained, certifications or other professional licenses held, and the location in which the applicant lives and/or from which they will be performing the job.The actual base salary offered will be in accordance with state or local minimum wage requirements for the job location.

U.S. based employees may be eligible for short-term and/or long-termincentives. U.S.based employees may be eligible to participate in medical, dental, vision insurance, a 401(k) plan and company match, short-term and long-term disability coverage, basic life insurance, a tuition reimbursement program, paid volunteer time off, company holidays, and well-being benefits, among others. U.S.based employees are also eligible to receive, per calendar year, up to 80 hours of sick time, and new hires are eligible to accrue up to 120 hours of paid vacation.

EEO Statement

Takeda is proud in its commitment to creating a diverse workforce and providing equal employment opportunities to all employees and applicants for employment without regard to race, color, religion, sex, sexual orientation, gender identity, gender expression, parental status, national origin, age, disability, citizenship status, genetic information or characteristics, marital status, status as a Vietnam era veteran, special disabled veteran, or other protected veteran in accordance with applicable federal, state and local laws, and any other characteristic protected by law.

Locations

Boston, MA

Worker Type

Employee

Worker Sub-Type

Regular

Time Type

Full time