Associate - Social Media Strategist - Consumer

At Lilly, we unite caring with discovery to make life better for people around the world. We are a global healthcare leader headquartered in Indianapolis, Indiana. Our employees around the world work to discover and bring life-changing medicines to those who need them, improve the understanding and management of disease, and give back to our communities through philanthropy and volunteerism. We give our best effort to our work, and we put people first. We’re looking for people who are determined to make life better for people around the world.

Organization Overview:

At Lilly, we serve an extraordinary purpose. We make a difference for people around the globe by discovering, developing and delivering medicines that help them live longer, healthier, more active lives. Not only do we deliver breakthrough medications, but you also can count on us to develop creative solutions to support communities through philanthropy and volunteerism.

Eli Lilly and Company’s Social Media Center of Excellence Team is charged with formalizing the build of valuable channel-specific marketing expertise, processes, innovation and knowledge-sharing. This will best enable the enterprise to engage with consumers in Social Media as they make important healthcare decisions that impact their lives.

We are seeking an innovative social media expert to accelerate the expansion of its award-winning Social Media Center of Excellence to deliver social media strategies. The Social Media Strategist will work cross-functionally across business units – spanning a mix of established brands with new indications– and paid media teams to craft and enable tailored social media strategies supporting consumer needs for key business priorities across Lilly USA.

Lilly’s Social Media Center of Excellence builds valuable channel-specific expertise, processes, innovation and knowledge-sharing in social media to foster meaningful connections with patients, their loved ones, and care providers and, ultimately help deliver on the company purpose to make life better for people around the world. The Social CoE is a part of Lilly’s broader Digital Engagement Team (joining the Enterprise Website and In-House Search Teams) which collectively designs and deploys integrated digital engagement strategies to improve health outcomes and address timely business needs.

Serve as a Social Media Point of Contact to Brand Teams:

• Self-Starter: While the social media platforms are always changing, this individual will need to be up to date with social media trends, new platforms, and ways of working with the social networks.
• Able to understand market trends associated with current prioritized platforms (Facebook, Instagram, Snapchat, YouTube, TikTok).
• Ability to navigate a highly matrixed organization: Help develop organic social media strategies collaborating with internal social, website, search and media partners to drive business results. Able to understand the different audiences and opportunities that an organic community presents compared to paid social.
• Integrate into the Brand team(s) to understand their strategy, goals and objectives to assist in making recommendations based on social experience. Serve as a trusted partner as they move content through Lilly’s internal content review processes.
• Collaboration: Starting from within the team, the Strategist will have community managers, social listeners and other strategists to learn from and work together. The social listeners can assist with integrating the overarching brand strategy, consumer insights and data-driven needs of target patient. Community managers can share real time information on consumer’s behavior on social media. Able to partner with internal IT teams and agencies to implement processes for launching already-approved capabilities.
• Collaborate with the media services, BI+A, and external partners to collaborate on coordinated and paid social media and content strategies.
• Assist the Social Strategy team with the creation of a social media strategy playbook using social expertise and experience.

• Assist in delivering insights to brands built on data from social listening, community managers and other data sources.
• Leverage data to make recommendations for social media execution, cultivate integration with other channels, and uncover opportunities to start or stop activities to improve business results.
• Partner with brands, data/analytics, media services, web and search to develop KPIs that can be quickly delivered to leadership via scorecards.

• Ensure strict compliance with all Lilly guidelines, good promotional practices, privacy policies, and all other relevant FDA, quality, or process-related policies and procedures. Partner with Brand Teams, Legal, Enablement, Compliance and Privacy to ensure appropriate execution of marketing strategy.
• Understand and practice appropriate Marketing and Medical interactions.
• Ensure content meets Lilly Brand and Brand standards and that consumer experience aligns with brand promise.
• Demonstrate knowledge and commitment to all applicable laws, regulations and policies that govern the conduct of social media-related activities.

• Bachelor’s Degree
• 3-5 or more years of Digital and Social Media Marketing experience and leading the development and execution of Social Media Strategy for brands and/or functional areas
• Consistent track record to translate consumer insights and brand strategies into effective marketing campaigns

• Collaborative and inclusive in nature connecting across a highly matrixed organization with agility and respect for people
• Experience developing and implementing pharmaceutical industry content, particularly in terms of leading Medical, Legal & Regulatory review processes
• Comfortable navigating ambiguity to effectively resolve problems and identify solutions
• Consistent record of successfully working with cross-functional teams to deliver results
• Demonstrated ability to work in a dynamic, constantly evolving environment
• Strong verbal and written communications skills with high attention to detail
• Strong problem-solving skills
• Paid media or agency experience preferred

• Position Location: Indianapolis (Hybrid/Remote potential)
• Lilly currently anticipates that the base salary for this position could range from between $57,750 to $127,600 and will depend, in part, on the successful candidate’s qualifications for the role, including education and experience. Full-time equivalent employees also will be eligible for a company bonus (depending, in part, on company and individual performance). In addition, Lilly offers a comprehensive benefit program to eligible employees, including eligibility to participate in a company-sponsored 401(k); pension; vacation benefits; eligibility for medical, dental, vision and prescription drug benefits; flexible benefits (e.g., healthcare and/or dependent day care flexible spending accounts); life insurance and death benefits; certain time off and leave of absence benefits; and well-being benefits (e.g., employee assistance program, fitness benefits, and employee clubs and activities).Of course, the compensation described above is subject to change and could be higher or lower than the range described above. Further, Lilly reserves the right to amend, modify, or terminate its compensation and benefit programs in its sole discretion and Lilly’s compensation practices and guidelines will apply regarding the details of any promotion or transfer of Lilly employees.

Eli Lilly and Company, Lilly USA, LLC and our wholly owned subsidiaries (collectively “Lilly”) are committed to help individuals with disabilities to participate in the workforce and ensure equal opportunity to compete for jobs. If you require an accommodation to submit a resume for positions at Lilly, please email Lilly Human Resources ( Lilly_Recruiting_Compliance@lists.lilly.com ) for further assistance. Please note This email address is intended for use only to request an accommodation as part of the application process. Any other correspondence will not receive a response.

Lilly is an EEO/Affirmative Action Employer and does not discriminate on the basis of age, race, color, religion, gender, sexual orientation, gender identity, gender expression, national origin, protected veteran status, disability or any other legally protected status.

Our employee resource groups (ERGs) offer strong support networks for their members and help our company develop talented individuals for future leadership roles. Our current groups include: Africa, Middle East, Central Asia Network, African American Network, Chinese Culture Network, Early Career Professionals, Japanese International Leadership Network (JILN), Lilly India Network, Organization of Latinos at Lilly, PRIDE (LGBTQ + Allies), Veterans Leadership Network, Women’s Network, Working and Living with Disabilities. Learn more about all of our groups.

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