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Regional Marketing Manager Great Lakes

Detroit, MI
Start date
Jun 7, 2024

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Marketing, Strategic Marketing
Required Education
Bachelors Degree
Position Type
Full time
BioMidwest, Best Places to Work

Job Details

Company Description

AbbVie's mission is to discover and deliver innovative medicines and solutions that solve serious health issues today and address the medical challenges of tomorrow. We strive to have a remarkable impact on people's lives across several key therapeutic areas immunology, oncology, neuroscience, and eye care and products and services in our Allergan Aesthetics portfolio. For more information about AbbVie, please visit us Follow @abbvie onTwitter,Facebook,Instagram,YouTubeandLinkedIn.

Job Description

"This role is field-based, and candidates should live within a reasonable distance from the primary city."

The Immunology Regional Marketing Manager (RMM) will work closely with multiple AbbVie cross-functional teams to ensure collaboration, alignment, and successful development of area marketing strategy and execution.This field-based marketing role will be responsible for the development and optimization of national and regional marketing initiatives, ensuring alignment with Annual Strategic Brand Plans.

The RMM will act as the face of the AbbVie Marketing team with our External Experts, developing, implementing, and maintaining interactions for the purpose of insight generation within assigned geographies. Additionally, the RMM works within a team-based environment to optimize brand performance across AbbVie Immunology.

Key Responsibilities:

Strategic Marketing

  • Lead projects compliantly and effectively through the promotional review process to deliver high-quality work in a timely fashion (meets deadlines).Ensures that regulatory guidelines and AbbVie processes are followed
  • Manage strategy, execution and budgeting for national and regional conventions, External Expert consulting, advisory boards, and commercial peer-to-peer education programming.
  • Continually applies knowledge and evaluates the effectiveness of key marketing tactics, making strategic recommendations to leadership on opportunities for brand optimization
  • Ability to provide in-depth insights based on the brands key business questions to provide input on marketing strategy, resource optimization and tactic development that drives brand performance
  • Lead partnerships with field leadership in assigned geography to optimize pull-through of marketing strategies
  • Responsible for understanding a geographical areas market drivers, competitive landscape, provider dynamics and competitive intelligence across the assigned geography
  • Coordinate the direction and deliverables of multiple external vendors and internal departments including Agency Partners, Marketing functions, Market Research, Legal, Regulatory, Medical Affairs, Office of Ethics and Compliance, and IT

Thought Leader Engagement

  • Identify, build, and strengthen commercial relationships with External Experts, emerging leaders, and relevant patient and professional associations within assigned geography
  • Develop regional engagement plans for External Experts and ensure consistent tactical execution throughout the year to drive key marketing engagement
  • Demonstrate In-depth understanding of external and internal drivers across multiple external stakeholder groups and appropriately connecting AbbVies Integrated Brand Teams on opportunities for collaboration based on aligned objectives, in compliance with industry standards


Key Skills

  • Mastery of verbal and non-verbal communication and presentation skills, live and virtual, to effectively engage internal leadership and external stakeholders
  • Experience working in a collaborative working environment with integrated, cross-functional teams by understanding priorities, key responsibilities and influencing without direct authority to drive results
  • Ability to navigate a field and headquarter based matrix organization, to impact and/or drive decision making across functions to drive strategy and brand performance
  • Ability to work in a fast-paced environment
  • Knowledge of applicable regulations and standards affecting Pharmaceutical Products

Significant Work Activities -Continuous sitting for prolonged periods (more than 2 consecutive hours in an 8 hour day)


  • Bachelors Degree
  • Previous experience in sales, sales management, or marketing with at least 2 years of experience in Immunology (preferred)
  • Previous Gastroenterology experience preferred
  • Travel up to 60% of the time including evenings and weekends

Additional Information

Applicable only to applicants applying to a position in any location with pay disclosure requirements under state orlocal law:

  • The compensation range described below is the range of possible base pay compensation that the Companybelieves ingood faith it will pay for this role at the time of this posting based on the job grade for this position.Individualcompensation paid within this range will depend on many factors including geographic location, and wemay ultimatelypay more or less than the posted range. This range may be modified in the future.

  • We offer a comprehensive package of benefits including paid time off (vacation, holidays, sick),medical/dental/visioninsurance and 401(k) to eligible employees.

  • This job is eligible to participate in our short-term incentive programs.

  • This job is eligible to participate in our long-term incentive programs.

Note: No amount of payis considered to bewages or compensation until such amount is earned, vested, anddeterminable.The amount and availability of any bonus, commission, incentive, benefits, or any other form ofcompensation and benefitsthat are allocable to a particular employee remains in the Company's sole and absolutediscretion unless and until paid andmay be modified at the Companys sole and absolute discretion, consistent withapplicable law.

AbbVie is committed to operating with integrity, driving innovation, transforming lives, serving our community and embracing diversity and inclusion. It is AbbVies policy to employ qualified persons of the greatest ability without discrimination against any employee or applicant for employment because of race, color, religion, national origin, age, sex (including pregnancy), physical or mental disability, medical condition, genetic information, gender identity or expression, sexual orientation, marital status, status as a protected veteran, or any other legally protected group status.


AbbVie’s mission is to discover and deliver innovative medicines that solve serious health issues today and address the medical challenges of tomorrow. We strive to have a remarkable impact on people’s lives across several key therapeutic areas: immunology, oncology, neuroscience, eye care, virology, women’s health and gastroenterology, in addition to products and services across its Allergan Aesthetics portfolio. For more information about AbbVie, please visit us at Follow @abbvie on Twitter, Facebook, Instagram, and YouTube.

Stock Symbol: ABBV

Stock Exchange: NYSE

Company info
1 North Waukegan Road
North Chicago

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