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Brand Analytics Lead, CRC

Boston, Massachusetts
Start date
Mar 15, 2023

Job Details

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Job Description

About the role:

As a member of Takeda Oncology, your work will contribute to our bold, inspiring vision: We aspire to cure cancer. Here, you'll build a career grounded in purpose and be empowered to deliver your best. As part of the US Business Insights & Analytics team, you will report to Head of Brand Insights & Competitive Intelligence and partner with Insight & Analytics colleagues in Digital Analytics and Quantitative Research, Sales Analytics, Market Access Analytics, and Patient Analytics.

How you will contribute:
  • Proactively identifies strategic and tactical knowledge and market research consulting needs of USOBU, establishing both long-range and short-term business impact.

  • Collaboratively prioritize and build an integrated market research plan for at least one stakeholder (Patient or Medical (Healthcare Professional, Payer)).

  • Provide oversight and accountability on all processes related to procurement, vendors, compliance, pharmacovigilance and budget management activities in execution of each research program. Consistent exercise of independent judgment and discretion in matters of quality, comprehensiveness, and timeliness of all process outputs.

  • Supervise compliance of relevant SOP and industry ethics for USOBU operations

  • Responsible for maintaining and tracking learning/training, compliance and safety programs

  • Executes other ad hoc tasks assigned by Head/Lead of Customer and Market Insights

  • Guides and manages the creation of operational processes and presents associated plans to USOBU leadership for approval.

  • Sets and provides clear direction in methods, recommendations and secures stakeholder buy-in.

  • Develops and manages expectations, highlighting and resolving issues and ensuring regular communication of processes enhancements.

  • Proactively identifies methods to improve efficiency and quality with respect to Project Planning and Management within USOBU, and influence via leadership across global peers.

  • Proactively develops and implements new and innovative solutions to meet business needs and resolve business issues.

  • Serve as a core member of the Integrated Brand Team (IBT), responsible for leading Insights & Analytics for CRC (colorectal cancer) disease area

  • Leverage key secondary data sources (IPSOS, flatiron, IQVIA, etc.) and digital (Google Analytics, etc.) to identify relevant market/brand trends and answer critical business questions

  • Develops, implements, and maintains project management of primary research in USOBU

  • Aligns, monitors and reports on team-specific project delivery, expenses, and other insights operation metrics

  • Build internal stakeholder relationships from a variety of groups (i.e. marketing, sales, data systems, procurement)

  • Additional duties as assigned.

Minimum Requirements/Qualifications:
  • B.A./B.S. Scientific or commercial education.

  • Minimum of 5 years of progressively responsible project management experience.

  • 2+ years experience in implementing processes, procedures, market research and competitive intelligence in specialty biologics healthcare environment.

  • Demonstrated leadership skills managing matrix teams, influencing outcomes in strategic and tactical decisions, specific to marketing in specialty pharmaceuticals

  • 2+ years expertise and industry leadership in market research of at least one external stakeholder (patient or medical community (healthcare professional, payer))

  • Proven ability to communicate and collaborate effectively with senior management.

  • Thorough knowledge of drug commercialization

  • Thorough knowledge and passion for excellence in the commercial side of managing pharmacovigilance processes

  • MBA preferred


  • Able to drive to or fly to various meeting sites, including overnight trips, up to 20%. Some international travels will be required.

What Takeda can offer you:
  • Comprehensive Healthcare: Medical, Dental, and Vision

  • Financial Planning & Stability: 401(k) with company match and Annual Retirement Contribution Plan

  • Health & Wellness programs including onsite flu shots and health screenings

  • Generous time off for vacation and the option to purchase additional vacation days

  • Community Outreach Programs and company match of charitable contributions

  • Family Planning Support

  • Flexible Work Paths

  • Tuition reimbursement

More about us:

At Takeda, we are transforming patient care through the development of novel specialty pharmaceuticals and best in class patient support programs. Takeda is a patient-focused company that will inspire and empower you to grow through life-changing work.

Certified as a Global Top Employer, Takeda offers stimulating careers, encourages innovation, and strives for excellence in everything we do. We foster an inclusive, collaborative workplace, in which our teams are united by an unwavering commitment to deliver Better Health and a Brighter Future to people around the world.

This position is currently classified as "hybrid" in accordance with Takeda's Hybrid and Remote Work policy.

In accordance with the CO Equal Pay Act, Colorado Applicants Are Not Permitted to Apply.

EEO Statement

Takeda is proud in its commitment to creating a diverse workforce and providing equal employment opportunities to all employees and applicants for employment without regard to race, color, religion, sex, sexual orientation, gender identity, gender expression, parental status, national origin, age, disability, citizenship status, genetic information or characteristics, marital status, status as a Vietnam era veteran, special disabled veteran, or other protected veteran in accordance with applicable federal, state and local laws, and any other characteristic protected by law.


Boston, MA

Worker Type


Worker Sub-Type


Time Type

Full time


Takeda is a global, values-based, R&D-driven biopharmaceutical leader headquartered in Japan, committed to discover and deliver life-transforming treatments, guided by our commitment to patients, our people and the planet. Takeda focuses its R&D efforts on four therapeutic areas: Oncology, Rare Genetics and Hematology, Neuroscience, and Gastroenterology (GI). We also make targeted R&D investments in Plasma-Derived Therapies and Vaccines. We are focusing on developing highly innovative medicines that contribute to making a difference in people’s lives by advancing the frontier of new treatment options and leveraging our enhanced collaborative R&D engine and capabilities to create a robust, modality-diverse pipeline. Our employees are committed to improving quality of life for patients and to working with our partners in health care in approximately 80 countries and regions.

For more information, visit

Stock Symbol: TAK

Company info
650 East Kendall Street

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